Amazon Premium & Professional Beauty Agency

Amazon Premium & Professional Beauty - Free Brand Analysis

1. beBOLD are experts in the beauty industry and know how to market and sell your products to Amazon customers.
2. beBOLD has a team of dedicated professionals who will manage your account and help you grow your business on Amazon.
3. beBOLD offers a wide range of services that will help you succeed on Amazon, including product listing optimization, marketing campaigns, and more.
4. beBOLD is a Certified Amazon Agency Partner including DSP management, which means we are trusted by Amazon to provide quality services to their clients.

Authorized Selling Environment

Provides a beauty brand the ability to control through a Authorized Selling Environment (aka Brand Gating).  Only the Premium/Professional Brand Owner is authorized to Sell on Amazon and the ability to authorize any trusted seller(s).

beBOLD always recommends to have at least 1 (no more than 4 though) additional authorized seller to ensure inventory is always in stock.

Elevated Premium Beauty Product Detail Pages (PDPs)

1. Brand Logo
2. Branded Product Title
3. Multiple high-res pictures
4. Seller controlled price
5. In Stock.  Fulfilled by Amazon
6. Premium or Professional Beauty Badge
7. No Advertising Allowed
8. Short Description
9. Product Benefits
10. Suggest Usage
11. Find a Professional
12. Cross-sells with one-click Add All to Cart Functionality.

Amazon Professional Beauty Brands and examples here: Amazon.com/ProfessionalBeauty
Amazon Premium Beauty Brands and example here: Amazon.com/PremiumBeauty

Brand Storefront

• Promote your brand and product with your multi-page Brand Store on Amazon for free
• 100% Share of Voice, self-service with your content
• Custom URL & responsive design templates
• Link all of your product page & advertising to your Storefront

A+ Content

• Provides rich information for consumer education
• Add your unique brand story, enhance images, comparison charts, etc to your product detail pages
• Can result in higher conversion rate, increased traffic and increased sales when used effectively
• Now Beauty Brands can get Premium A+ Content for Free

Professional Beauty B2B Professionals Program

B2B Feature: Amazon Professional Beauty B2B allows Professional Beauty brands to sell their B2B selection directly to licensed professionals with Amazon Business account. You can also enable discounted stylist pricing for licensed professionals.

B2B Assortment: Adding B2B assortment follows the same process as B2C: Setup listings in Vendor Central or Seller Central and allow the luxury treat and restrict ASINs for licensed professional only purchase only.

B2B Reporting: Access B2B reporting within Business Reports. Sales to business accounts will indicated as B2B.

Stylist / Barber / Spa Professional B2B Pricing

1. Pricing Feature
   Discounted Stylist Pricing can be set on any Professional Beauty ASIN and Stylist Price is ONLY visible to customers who are signed into their Amazon Business account with verified beauty license
2. Pricing Display
   B2C Account – No discount pricing visible with message alerting “Professional Beauty Wholesale Pricing Available”
   B2B Account with Verified License – Discounted Stylist Pricing displayed as “Professional Beauty Price” for purchase

Reference: amazon.com/ProBeautyStylist

Vine Reviews

Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers.

Amazon provides Vine members with free products that have been submitted to the program by participating vendors.

Amazon Managed Affiliate Program

The Amazon Affiliate program, or Amazon Associates, is an affiliate marketing program. It’s free for website owners and bloggers to become Amazon Associates. They advertise products from Amazon.com on their sites by creating links. When customers click the links and buy products from Amazon, they earn referral fees. The Luxury Beauty, Luxury Stores Beauty, Amazon Coins are highest commission rates on Amazon:

Amazon Fly Wheel for Beauty

As a Full Service Amazon Growth Agency, we have a keen understanding of how the flywheel effect can be harnessed to benefit beauty brands on Amazon. Whether you are just getting started or looking to take your business to the next level, we can help you achieve your goals.

Some of the areas we specialize in include:

• beauty product launches
• beauty category management
• beauty PPC and SEO
• beauty brand protection

If you are ready to take your beauty business to the next level, contact us today to learn more about how we can help!

beBOLD understands the full scope of brands that are doing business in professional beauty or retail such as Ulta, Sephora, Nordstrom and more.

Amazon DSP Management for Premium Beauty Brands

Amazon DSP (Demand-side Platform) for beauty brands, a tool that allows you to utilize Amazon-targeting data and gives you more creative control over ads. The Amazon DSP enables you to run ad campaigns on Amazon as well as on Amazon-owned and leading publisher sites. This is a powerful tool that can help you reach a wider audience and promote your brand effectively.

To make the most of the DSP, it is important to have a defined audience and product benefits ready to share. With these in place, you can turn up your brand voice wattage on Amazon and other channels. Using a combination of Amazon Marketing Services (AMS) and the DSP can help you achieve this.

AMS provides access to key data that can help you fine-tune your campaigns and make them more effective. Together, these two platforms offer a powerful way to extend your reach, build awareness, and drive sales. If you are ready to take your beauty brand presence to the next level, consider using the DSP to get started.

beBOLD took our DSP management from Amazon and not only saved us on our ad spend but increases our ROAS by 8x
~Premium Beauty Brand CEO

Amazon Beauty Agency / Amazon Beauty Consultant

For beauty brands, working with an Amazon agency can be a game-changer. Not only will you have a dedicated team of experts to help make decisions and guide you through every aspect of your Amazon business, but you'll also have access to this team at a fraction of the cost of hiring a full-time employee internally.

The beauty industry is fiercely competitive, and having a well-optimized product listing and Storefront is essential to driving traffic and conversions. An experienced Amazon agency can take over these tasks so you can focus on other areas of your business, knowing that your listings are in good hands.

In addition, an agency can help you create and execute an effective Amazon ads strategy, which is crucial for beauty brands looking to reach their target audience on the world's largest online marketplace. If you're ready to take your beauty brand to the next level, working with an Amazon agency is the way to go.

Amazon Premium Beauty - Frequently Asked Questions

What is Amazon Premium Beauty?

Amazon Premium or Professional Beauty program has both a Vendor (1p) and Seller (3p) is by Invite Only. It is a authorized selling platform which helps Beauty Brands control their branding, pricing and provides a competitive advantage over other beauty brands.

How do you get a premium beauty badge on Amazon?

Your Beauty Brand has to be part of the Amazon Premium (or Professional) Beauty program. The Premium Beauty program is available to both 1P (Vendor) and 3P (Seller).

What does an Amazon agency do?

For beauty brands, working with an Amazon agency can be a game-changer. Not only will you have a dedicated team of experts to help make decisions and guide you through every aspect of your Amazon business, but you'll also have access to this team at a fraction of the cost of hiring a full-time employee internally.