Each beauty brand is going to have a different Amazon strategy and that strategy should be aligned with its other […]
Understand the role external factors play in your Amazon advertising performance Successful performance on Amazon goes beyond your bids. As […]
Tent pole events Prime day and Q4 are just round the corner and they are your opportunity to recover the COVID-19 sales slump. But for that, you will have to make sure that your product is ranking well. Having your product rank high is crucial to your bottom line because otherwise, you will lose visibility and sales. Studies state that the products on the first page get 80% of the clicks, while only 30% of the shoppers go beyond the first page. You definitely don’t want to lose those sales, do you? Read on our article to know how to rank your product on Amazon and the different factors that affect Amazon ranking.
In the first week of July, Amazon announced that it will start displaying the business name and address of US-based sellers. The change was communicated to the sellers via email on July 8th Wednesday and will go into effect from September 1st. In this article, we will discuss the reason for the change in policy, the potential benefits and pitfalls, as well as tips on how beauty Amazon Professional and Premium Beauty sellers can gain more customer trust.
As social media plays a mighty role in the purchasing behavior of shoppers, especially the Millennials and GenXers, Amazon has introduced a new tool that replicates the look of a social media feed. By taking advantage of this feature, brands can cut through the noise and leave an impact on the shoppers, simply by posting content. Here’s a quick rundown on what the program is, the current state of tools, pros, cons, whether you should invest in it or not and more.
As if a decrease in purchase orders weren’t enough, now vendors have also noticed low or missing payments. When investigated, […]
There is no one-size-fits-all strategy to sell on Amazon. However, choosing the right sales model can make a whole world […]
Becoming an Amazon Seller is not easy – this is something companies learn as soon as they list their first […]
As Amazon continues to make a bigger splash in the advertising game, brands are learning how to navigate the waters […]