beBOLD Digital is a Full Service Growth Agency that focuses only on the Professional and Premium Beauty Category on Amazon and

Denny Smolinski

Founder & CEO

Denny’s experience and knowledge of the professional and prestige beauty industry and Amazon allows him and his team to grow beauty brands globally within the Amazon ecosystem. He understands the full scope of brands that are doing business in professional beauty or retail such as Ulta, Sephora, Nordstrom and more

We don’t use big fancy Amazon acronyms – We let our Professional / Premium Beauty clients (both 1st & 3rd party) tell you how successful they have been on Amazon.

Denny’s stands behind his professionalism and years of reputation in the beauty industry. Thank you for the opportunity!

Chad Selvidge


Chad is a merchandising executive with extensive experience starting up businesses, turning around lagging sales and profits, breaking into new global markets, elevating brand value, and improving the performance of existing retail enterprises in North America, South America, and Europe.

Chad most recently was the Chief Merchandising Officer and Senior Vice President for Sally Beauty Holdings, a $3.9B specialty omnichannel retailer and distributor with 5,000 stores worldwide and 27,000 employees across 12 countries.

In his role at beBOLD, he has seen firsthand the benefits of professional beauty brands maximizing their potential on Amazon.

Beauty Focused Digital Agency

Our team has broad Beauty Industry Experience, from brand creators, digital marketers, DTC and retail/professional executive level specialty retail experience

We KNOW the Beauty Industry and how GROW Your Brand.