Key Summary
- Prime Day is creeping up! 🚀 Start preparing now by submitting shipments early, ideally by mid-April, to avoid delays.
- Inventory should be in transit by June 15 to make sure it’s available for Prime Day, which usually happens mid-July.
- 📦 While Prime Day is the main event, keep in mind there are tons of other sales holidays throughout the year — and they all need early shipping too.
- Amazon’s AWD service can help with storage if you’re running out of space or cutting it close. 🔄
- 🛍️ Bottom line: plan your inventory months ahead, not weeks, or you’ll miss out on the biggest shopping surges.
Don't wait until the last minute — getting ahead now can make or break your sales later! ⏰
Time to start preparing for PRIME DAY 2023!
I would strongly suggest you start preparing for PRIME DAY. And start submitting shipment orders in Seller Central and send your inventory to the FC’s on mid April just to be on the safe side. Ideally it should be transit in Seller Central by June 15th which is enough time to process and have them available in Seller Central for PRIME DAY.
Last year, Prime Day was held on Tuesday, July 12 and Wednesday, July 13. I predict the Prime Day 2023 date will likely be Tuesday, July 11 and Wednesday, July 12. However this DATES ARE NOT official and might slightly change.
Just in case you are interested in learning more about Amazon AWD (Amazon Warehousing & Distribution): https://supplychain.amazon.com/learn/amazon-warehousing-and-distribution-awd
This table below will give you a general idea on how to proper forecast for up coming events.
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Spring Holiday Season (Spring Break, St. Patrick's Day, Easter, etc): March 1 - April 17 | Inventory Send-In Date: January 11 |
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Mother’s Day: May 14 | Inventory Send-In Date: March 24 |
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Memorial Day: May 29 | Inventory Send-In Date: April 10 |
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Father’s Day: June 18 | Inventory Send-In Date: April 28 |
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Independence Day: July 4 | Inventory Send-In Date: May 16 |
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Prime Day *: Mid-July | Inventory Send-In Date: late May |
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Back to School Season: July 10 - September 11 | Inventory Send-In Date: May 29 |
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Labor Day: September 4 | Inventory Send-In Date: July 17 |
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Winter Holiday Shopping Season: October 1 - January 1 | Inventory Send-In Date: September 1 |
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Fall Prime Day *: Mid-October | Inventory Send-In Date: Early-September |
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Halloween: October 31 | Inventory Send-In Date: September 5 |
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Black Friday - Cyber Monday: November 24 - 27 | Inventory Send-In Date: October 20 |
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New Year's Day: January 1, 2024 | Inventory Send-In Date: November 13 |
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Valentine’s Day: February 14, 2024 | Inventory Send-In Date: December 27 |
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