Clock Icon Jul 18, 2021

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5 min read

What is Amazon Flywheel for Beauty?

Use the Amazon Flywheel Strategy for Your Beauty Brand for Sales Growth. See the beBOLD Objectives and Key Results (OKR) Process.

A flywheel is a mechanical device specifically designed to use the conservation of angular momentum so as to efficiently store rotational energy; a form of kinetic energy proportional to the product of its moment of inertia and the square of its rotational speed.  In particular, if we assume the flywheel’s moment of inertia to be constant (i.e., a flywheel with fixed mass and second moment of area revolving about some fixed axis) then the stored (rotational) energy is directly associated with the square of its rotational speed.

beBOLD Amazon Beauty Flywheel

The Flywheel Effect looks at the interesting phenomenon of compound energy effects created when a flywheel is set in motion. The Amazon fly wheel uses momentum in which the more sales & reviews you receive in turn ranks you higher on Amazon.  The higher the ranking – the more growth in sales you will have.

Creating compound effects in your Amazon business. One of the biggest advantages of the Amazon flywheel is its ability to create compound effects; the synergies created between the individual parts of the flywheel that work together to keep the flywheel spinning.

Combined with Amazon Advertising to give the flywheel that extra push towards building momentum only enhances your success on Amazon.  As a Amazon Advertising Partner and years of beauty industry experience, beBold’s Process sets Objectives and Key Results (OKR) for the brand to ensure your fly wheel continues to spin at efficient performance.

 

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Denny Smolinski

CEO & Founder - Denny’s experience and knowledge of the professional and prestige beauty industry and Amazon allows him and his team to grow beauty brands globally within the Amazon ecosystem. He understands the full scope of brands that are doing business in professional beauty or retail such as Ulta, Sephora, Nordstrom and more. Denny’s stands behind his professionalism and years of reputation in the beauty industry.

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