beBOLD Digital Receives AVA Digital Platinum Award for Exponential Growth with Premium Beauty Brand on Amazon.
A full-service Amazon agency specializing in retail and premium beauty brands, proudly announces its prestigious achievement of winning the AVA Digital Platinum Award for its exceptional 235% growth with a Premium Beauty Brand on Amazon.
👉beBOLD AVA Digital Award blog post
The Premium Beauty Brand
Brand A, a well-known premium beauty brand, found itself facing a significant challenge. Despite having a solid foothold and a long-established presence in the market, the company hit a growth roadblock.
Their sales growth seemed to have plateaued, and their efforts to trim down their Total Advertising Cost of Sales (TACoS) to their target goal of 10% were proving futile.
Their dreams of achieving a more cost-effective and streamlined operation seemed to be drifting further away.
Recognizing the gravity of their situation, Brand A decided to seek the expertise of beBOLD. Renowned for its proficiency in driving sustainable growth on major retail platforms like Amazon and Walmart, beBOLD was the ideal partner to help Brand A overcome their obstacles and restore their brand's momentum.
The Challenge
Brand A's main objectives were dual-pronged:
- Reviving and rejuvenating their stagnant sales while stimulating year-on-year growth.
- Scaling down their TACoS to a more manageable 10%, ensuring that their advertising efforts weren't burning a hole in their pocket but contributing positively to their profitability.
The Solution
Understanding these challenges, beBOLD crafted a comprehensive plan which encompassed various efficient strategies and techniques.
This included the implementation of the Amazon Retail Ready Baseline, equipped with sparkling, optimized images and a well-structured SEO approach.
Moreover, the advertising strategy underwent a significant revamp with campaigns tailored to foster increased relevance via highly efficient and targeted initiatives.
The action plan consisted of the following critical steps:
- SEO Optimization: By leveraging proven strategies, beBOLD aimed to enhance product visibility, drive a higher volume of organic traffic, and boost Brand A's digital exposure.
- Image Creation: The plan also included designing top-notch, engaging images that accentuated the product's features and drew the attention of potential customers.
- Advertising & DSP Management: Through a careful restructuring and diligent management of advertising campaigns, the plan aimed to amplify Brand A's ROI.
The Results
The results of the comprehensive plan exceeded all projected expectations. Brand A not only witnessed an exceptional surge in sales volumes, but they also surpassed their initial TACoS reduction goal.
Here is a snapshot of the impressive results:
- 2021: This was the starting point for Brand A. They were battling stagnancy with a total sales figure of $2,950,000. The challenge set out was clear - re-ignite growth and optimize TACoS.
- 2022: Post the implementation of beBOLD's strategies, Brand A experienced a revolutionary turnaround in their fortunes. Their sales shot up to an impressive $5,575,000, marking an outstanding 91% increase from the previous year. This significant leap was a clear indicator of the effectiveness of the new approach.
- 2023: The positive trend didn't stop at 2022. Instead, it maintained its momentum into the following year. Sales figures reached a noteworthy $9,890,000. This was an equally impressive 77% growth from the 2022 numbers, proving the sustainability and effectiveness of the strategies implemented.
- TACoS Reduction: Amid this period of extraordinary growth, beBOLD successfully achieved brand A goals of reducing TACoS % but also increasing year over year sales.
beBOLD successfully reduced their TACoS to an impressive 8.9%, showcasing the effectiveness of their revamped advertising strategy.
Key Takeaways
beBOLD is a Full Service Amazon Agency for both Vendor and Seller accounts. We do everything from A to Z to ensure the success of your beauty brand.
They key takeaways from this beBOLD Success Story are:
- Expertise in SEO, Image and Advertising: beBOLD offers proven SEO and Image Creation strategies to improve product visibility and increase organic traffic on Amazon. Additionally, they manage advertising campaigns and Demand Side Platform (DSP) to maximize ROI.
- Comprehensive Services: beBOLD provides a range of services that cover all aspects of online selling, from image creation and brand story crafting to shipment creation and reconciliation. This makes them a one-stop solution for businesses selling on Amazon and Walmart.
- Data-Driven Approach: beBOLD's analytic services provide deep insights into a brand’s performance. By analyzing data, they help businesses understand customer behavior, optimize product listings, and make informed decisions to drive growth and increase market share.
- Success-Oriented Solutions: With a focus on driving success on Amazon and Walmart, beBOLD's solutions are designed to address common problems faced by businesses, such as stagnant sales growth and high advertising costs. Their case studies demonstrate their ability to deliver substantial improvements in these areas.
Conclusion
This detailed year-on-year breakdown sheds light on the sustained success achieved by Brand A, thanks to their collaboration with beBOLD.
The strategic changes implemented not only breathed new life into their dwindling sales but also significantly enhanced their advertising efficiency.
This case study proves that with the right strategies and partners, businesses can overcome stagnancy, reach their targets, and achieve sustained success.
