Amazon Accelerate is Amazon’s flagship seller conference that is now in its sixth year. It brings together selling partners, industry experts, and Amazon leaders for three days of learning, networking, and innovation.
Launched in 2020, Accelerate provides a platform where Amazon unveils major enhancements, rollout strategies, and deep-dive sessions tailored for both new and seasoned sellers. Over the years, attendees have ranged from solo FBA entrepreneurs to seasoned brand executives and agency partners eager to stay at the forefront of Amazon selling strategies.
When and Where Is Amazon Accelerate 2025?
Amazon Accelerate 2025 is scheduled for September 16–18, 2025, at the Seattle Convention Center, Summit Building in Seattle, Washington. The venue is centrally located, giving attendees easy access to hotels, dining, and Seattle’s vibrant downtown attractions.
For those who cannot travel, it will also feature a hybrid format, with livestreamed general sessions and selected breakout content available on-demand. This ensures sellers worldwide can benefit from the insights and announcements, regardless of location.
How Much Does Amazon Accelerate Cost?
Amazon offers tiered pricing:
|
Registration Type |
Early Bird (by Aug 3) |
Regular (Aug 4–Sep 15) |
|
In-Person (includes full access) |
$499 (save $100) |
$599 |
|
Virtual Livestream access |
Free or included with registration |
-- |
Exact virtual pricing is yet to be confirmed but is typically accessible for free or included in basic registration tiers.
Use coupon code MS50OFF at checkout to take an additional $50 off—be sure to apply it before submitting payment.
How to Register for Amazon Accelerate 2025
Source: Amazon Accelerate
Sellers can register directly through the official Amazon Accelerate website or via their Seller Central account. Registration involves logging in with your seller credentials, selecting your attendance type (in-person or virtual), and completing the payment process if applicable. Amazon typically provides confirmation emails with QR codes for check-in, and the option to download the Accelerate mobile app to manage your schedule.
- Step 1: Log into Seller Central or visit the Amazon Accelerate registration page.
- Step 2: Provide your contact details and enter your merchant token.
- Step 2: Choose your ticket type (in-person or virtual).
- Step 3: Enter your payment details and apply the code MS50OFF for a $50 discount.
- Step 4: Confirm your registration and check your email for the official confirmation and event details.
- Step 5: Download the Accelerate app to build your agenda and book Seller Café or Partner Connect sessions.
Key Features of Amazon Accelerate 2025
Breakout Sessions & Agenda
Choose from over 50 breakout sessions across skill levels, covering key topics like branding, advertising, fulfillment, and growth. Sessions often include live demos, Q&A with Amazonians, and real-world case studies on branding, advertising, and Amazon account management. You can customize your itinerary using the Agenda Builder, which also highlights trending sessions and helps you avoid scheduling conflicts.
Seller Café
Access one-on-one support via Seller Café, offering 40-minute pre-scheduled, in-person consultations or 20-minute virtual walk-up chats with Amazon specialists. Topics include account health, advertising optimization, compliance, FBA operations, and growth strategy, giving you personalized answers to tough business questions.
Partner Connect
Connect with more than 60 curated service providers and Amazon program teams one-on-one. This is where you’ll discover vetted tools, integrations, and expert services that can help you scale faster. Many sellers use this opportunity to evaluate new partnerships they might not otherwise access.
Seller Sandbox
A hands-on space where you can test upcoming Amazon prototypes and give feedback directly to UX and research teams. Think of it as a lab environment where sellers influence the development of features before they roll out publicly.
Networking Opportunities
Enhanced networking experiences this year include:
- Themed Network & Connect Lounges where you can meet peers in your same category or growth stage.
- Founder's Table for creative peer-to-peer discussions with brand leaders.
- Amazon Shopping Video Lab to explore shoppable video content strategies and production tips.
- Seller Spotlight and Community Stage areas for peer stories, niche markets like Handmade, and deep dives into sustainability programs.
- An evening Block Party and Welcome Reception designed for relaxed, social networking with sellers, agencies, and Amazonians.
Accelerate 2025 Speakers: Amazon Leaders, Industry Experts & Special Guests
Amazon’s leadership lineup includes:
- Dharmesh Mehta, VP, Worldwide Selling Partner Services
- Mary Beth Westmoreland, VP, Selling Partner Experience
- Joyce Rallanka, Director, North American Seller Success
- Avinash Ravi, Director, Selling Partner Growth
- Katie Scott, Director, Selling Partner Communities
In addition to Amazon executives, expect industry experts, third-party solution providers, and guest entrepreneurs who will share practical case studies and success stories. These speakers give sellers a mix of strategic vision and actionable tactics to implement right away.
Why Should You Attend Amazon Accelerate?
Amazon Accelerate isn’t just another conference. It's Amazon’s largest stage for sellers to access insider knowledge, new tools, and real-world guidance. Attending means you’ll:
- Get early access to Amazon’s latest innovations and strategic product launches, often announced first at this event.
- Receive expert, personalized guidance through Seller Café and Partner Connect, where you can have one-on-one conversations tailored to your specific business challenges.
- Gain hands-on experience via Seller Sandbox, testing unreleased prototypes and giving feedback that can shape future seller tools.
- Network widely with Amazon executives, service providers, and fellow sellers at curated lounges, community hubs, and evening events; relationships that can open new growth opportunities.
- Access global expansion insights, with sessions focused on scaling internationally, managing advertising campaigns, and strategies from Amazon SEO specialists and experts.
- Walk away with actionable strategies, from improving product visibility and advertising ROI to streamlining fulfillment and enhancing brand trust, that you can implement immediately to expand your presence and scale faster.
Special Offer: Save $50 on Your Ticket
You can still grab your Amazon Accelerate tickets at $50 off with code MS50OFF. Don’t wait—secure your spot while the discount lasts!
How to Plan for Amazon Accelerate 2025
Complete Your Profile on the Accelerate App
A strong, detailed profile will help Amazon recommend the most relevant sessions and match you with the right experts. Include your business focus, category, and goals so Amazon can tailor recommendations more effectively.
Secure Your Spot with the Agenda Builder
Register early and use the Agenda Builder to book high-demand sessions like Seller Café and Partner Connect before they fill up fast. The Agenda Builder also lets you filter by skill level and track, helping you design a balanced schedule that fits your growth needs.
Build in Downtime Between Sessions
Give yourself breathing room for transitions, note-taking, and impromptu networking. Many sellers find that casual hallway conversations and coffee chats yield just as much value as the formal sessions.
Book Your Travel & Hotels Early
Take advantage of early bird travel perks, like discounted flights, hotel blocks near the venue, and local deals through the “Show Your Badge” program. Booking early ensures better rates and puts you closer to the event action.
Prepare Questions and Materials
Bring specific questions about your account, advertising, or growth challenges. Having your KPIs and product details handy will help you maximize the value of Seller Café and Partner Connect consultations.
Leverage the Mobile App During the Event
Use the Accelerate app onsite to manage your schedule, locate session rooms, and connect with other attendees through networking features. It’s the fastest way to stay organized and make real-time adjustments to your day.
Who Can Attend Amazon Accelerate?
Source: Entrepreneur
Amazon Accelerate is open to a broad range of participants, provided they are active selling partners in good standing. Attendees typically include:
- Individual Amazon Sellers – Entrepreneurs who run their own private label or reselling businesses.
- Brand Owners – Companies that have enrolled in Amazon Brand Registry and want to scale their marketplace presence.
- Agencies & Service Providers – Marketing agencies, consultants, and solution providers who support Amazon sellers.
- Enterprise-Level Sellers – Larger organizations managing multiple ASINs, categories, or international marketplaces.
- Emerging Sellers – New sellers eager to learn best practices, connect with peers, and accelerate their growth.
Virtual access is also available for sellers and partners who cannot attend in person, making the event accessible worldwide.
Sign Up to Accelerate Today to Gain Unmatched Insights and Connections
Amazon Accelerate 2025 is more than just a conference, it’s a gathering point for the brightest minds, boldest brands, and most innovative sellers in the marketplace. Top sellers, Amazon decision-makers, and agency partners, like beBold Digital, will all be in attendance, creating an unparalleled environment for learning and collaboration.
By participating, you’re not only gaining early access to Amazon’s latest tools and strategies but also building relationships that can transform your business trajectory. Whether your priority is scaling globally, optimizing your advertising, streamlining fulfillment, or innovating with AI-powered tools, Accelerate delivers the knowledge and connections to help you achieve it.
Don’t miss the chance to position yourself alongside industry leaders. Secure your spot today and make Amazon Accelerate 2025 the launchpad for your next stage of growth.
FAQ
How do I register for Amazon Accelerate?
Visit the official Amazon Accelerate site via Seller Central or the Accelerate page to register. Use the coupon code MS50OFF to take $50 off your ticket.
Can I attend virtually?
Yes. General sessions are livestreamed, and select on-demand sessions are available afterward.
Are meals or accommodations included?
Meals and lodging are not included, though Amazon may offer travel perks or hotel partner offers.
When should I book Seller Café sessions?
Book immediately after registering, especially if you're attending in person, to secure your preferred time.
What’s the difference between Seller Café and Partner Connect?
Seller Café is one-on-one Amazon expert guidance. Partner Connect connects you with third-party providers and Amazon program teams for solution-oriented discussions.
Do I need to bring my Amazon account details?
Bring your Seller Central login or key performance metrics. This will help Amazon experts provide more accurate insights during consultations.
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