Key Summary
- Amazon’s new beta program for Brand Store quality report helps brands evaluate how their store design performs compared to peers on the platform. 📊
- A high Store rating indicates your efforts are increasing shopper dwell time, meaning visitors are spending more time exploring your products. ⏱️
- The program provides recommended actions that update within 24 hours of your store going live, helping improve performance. 🚀
- Beauty brands see dwell times ranging from 50 to 65 seconds, with actions aimed at boosting this further. 💄
- Home page tips include adding videos to tell your brand story, or using text tiles to create headers and banners without new creative assets. 🎥
- Showcase top products with best-selling or recommended product tiles and highlight them with image tiles linked to other store pages. 🛍️
- For sub-pages, adding at least three to boost engagement and including product grids or best-seller tiles can drive more attention to your offerings. 🖼️
- These changes help shoppers discover more products, enhancing their experience and increasing engagement with your brand. 💡
- Overall, this beta program offers an excellent opportunity to optimize your Amazon Brand Store, improve shopper interaction, and increase sales. 💰
- Amazon has a new beta program for Brand Store quality report.
- Your Store quality report (beta) is a new way to understand how well your Brand Store's design and set-up performs when compared to your peer group on Amazon.
A high rating means that you've taken actions that Amazon believes increase the duration of time that shoppers spend on your Store (dwell time). We use your Store rating to recommend specific actions that may help improve your Store performance and dwell time.
Beauty Brands Dwell time is ranging from: 50 to 65 seconds
Amazon is providing:
- Recommended actions update 24 hours after your store goes live (Estimated dwell time increase aren’t additive. However, we recommend taking as many actions as possible to improve Brand Store quality.)
- Actions you've taken
Home Page suggestions:
- Add a video to help tell your brand story OR Add a background video to reinforce your brand message or showcase a product (These silent videos loop automatically).
- Use a text tile to create a header, banner, or tell your brand's story without uploading or creating a new creative asset.
- Add a best-selling or recommended products tile to your homepage to help shoppers find your top products.
- Add an image tile and link it to a Store page to help shoppers discover more products.
- Add a product tile to highlight your products to shoppers.
- Add a product grid to your homepage to showcase your products.
Sub-Pages suggestions:
Add at least 3 subpages to your Store to improve shopper engagement with your brand and products.
- Add a best selling products or recommended products tile to a subpage.
- Add an image tile and link it to a Store page to help shoppers discover more products.
- Add a product grid to a subpage to showcase your products.
In conclusion, Amazon's new beta program for Brand Store quality report offers a valuable tool for businesses to analyze and improve their store performance on the platform. By providing a Store rating and recommending specific actions, Amazon helps brands increase the duration of time that shoppers spend on their store, ultimately leading to higher engagement and potential sales.
The suggested actions, such as adding videos, text tiles, and product showcases, are designed to enhance the shopper experience and make it easier for them to discover and engage with a brand's products. If you're a brand looking to optimize your presence on Amazon, this beta program is definitely worth exploring to boost your store's performance and drive more sales.
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