If you own an eCommerce business, you must have come across a label named “Amazon’s Choice.” It’s a badge given by the world’s most powerful online retailer, Amazon, to certain products that meet its criteria.
As a digital marketer or a business owner, you must have wondered what defines an “Amazon’s Choice” badge and how do products earn it?
If you optimize your product in terms of:
you create more chances of obtaining the badge.
This blog post by beBOLD is dedicated to answering these questions and helping you understand what the label means concerning your business growth.
What is Amazon’s Choice Badge?
If you optimize your product in terms of quality, pricing, customer service, and delivery speed, you create more chances of obtaining the badge.
First and foremost, Amazon’s Choice is a designation that helps customers identify highly-rated and well-priced products that are available for immediate shipping. The label is only given by the Amazon algorithm based on consumer search inquiries, ratings, and sales history. If your product meets the specific criteria, for instance, rating, pricing, and reviews, the algorithm will automatically assign the badge.
Secondly, the algorithm used to assign Amazon’s Choice is not publicly disclosed by Amazon. However, some factors that contribute to obtaining the badge are clear and include high rating, good reviews, availability, competitive price, and reliable delivery speed.
Thirdly, Amazon’s Choice does not guarantee that a product is the best option on the market, nor does it indicate that Amazon only selects the highest quality products. Instead, it is a suggestion to consumers that this product might be the best choice for their search query. Consequently, the existence of the badge increases traffic to your product and, depending on more factors like pricing and availability, potentially increases sales.
Fourthly, Amazon’s Choice is a powerful tool to improve your brand’s visibility, organic traffic, and sales. In addition, the badge appears in search and recommendation pages, which increases your product’s exposure to potential customers. Thus, you should aim to optimize every aspect of your product, from quality to customer service, to maximize the chances of earning the badge.
Fifthly and finally, guide yourself by consumer satisfaction when it comes to selecting and enhancing products for the Amazon’s Choice badge. Respond to customer feedback, both positive and negative, and draw insights from the data to optimize your products. Consumer satisfaction should always be the primary goal.
The Difference Between Amazon’s Choice and Best Seller
While both "Amazon's Choice" and "Best Seller" badges might seem similar, they signify different things.
The "Best Seller" badge, as the name suggests, is awarded to the product that has sold the most units in its category.
It is a clear indication of popularity among buyers and often shows up on products with a large number of high-quality reviews.
On the other hand, the "Amazon's Choice" badge isn't necessarily about the quantity sold. Instead, it's a recommendation made by Amazon's algorithm based on several factors such as high ratings, competitive pricing, and immediate availability for shipping, among others.
The badge is query-dependent, meaning it appears relative to the search terms used by the consumer.
Essentially, while a "Best Seller" is determined by its sales volume, an "Amazon's Choice" product is determined by its overall performance and relevance to the customer's search.
Examples of Products with Amazon’s Choice Badge
Amazon's Choice Badge - Frequently Asked Questions
What does the Amazon's Choice badge mean?
The "Amazon's Choice" badge is a recommendation by Amazon for a product that has high ratings, competitively priced, and is readily available for shipping. It's awarded by Amazon's algorithm based on search queries, ratings, and sales history.
How does Amazon determine which products get the Amazon's Choice badge?
Amazon determines which products get the "Amazon's Choice" badge based on an algorithm that considers several factors such as high ratings, competitive pricing, immediate availability for shipping, and the product's relevance to consumer search queries.
What are the benefits of having the Amazon's Choice badge?
Having the Amazon's Choice badge provides several advantages for sellers. It helps to boost visibility as the badge is prominently displayed in search results and recommendation pages. Increased visibility often leads to higher click-through rates and potentially more sales.
How can I increase my chances of getting the Amazon's Choice badge?
To increase your chances of getting the Amazon's Choice badge, focus on improving your product's quality, offering competitive price, providing exceptional customer service, ensuring swift delivery, and encouraging customers to leave positive reviews and high ratings.
Summary about Amazon's Choice Badge
In conclusion, Amazon’s Choice is more than just a mere label. It is a powerful marketing tool that can increase your product sales, visibility, and consumer satisfaction. If you optimize your product in terms of quality, pricing, customer service, and delivery speed, you create more chances of obtaining the badge.
Understanding the label and customer needs is essential for your eCommerce business growth. Keep these insights in mind if you want to maximize the benefits of Amazon’s Choice for your brand.
How beBOLD Can Help Grow Your Brand on Amazon
At beBOLD, we harness our in-depth knowledge and understanding of Amazon's marketplace to help your brand thrive.
Our team of seasoned professionals works tirelessly to ensure your products are optimized in terms of quality, pricing, customer service, and delivery speed, enhancing their chances of obtaining the coveted Amazon's Choice badge.
We provide comprehensive services, including product listing optimization, strategic pricing, inventory management, and customer response systems. Our team examines your product reviews and ratings meticulously, identifying opportunities to improve and actions to maintain high standards.
Moreover, we strategically enhance your brand's visibility by improving product ranking through Search Engine Optimization (SEO) on Amazon, which can lead to an increase in organic traffic.
Our aim is to position your products in a way that they not only meet the Amazon's Choice criteria but also exceed customer expectations. By partnering with beBOLD, you're investing in a brighter future for your eCommerce business on Amazon.