Amazon Wishlist: Everything You Need to Know

Key Highlights

• Amazon Wishlists help users organize shopping, plan gifting, and easily revisit saved items for smarter, stress-free purchases.
• You can easily create your wishlist using the "create a list" option and customize it with privacy settings, priority tags, and custom notes.
• Buyers can find public Wishlists through name or email search; gifters can shop directly and ship anonymously without revealing personal details.
• Keep your wishlist optimized by adding notes, prioritizing items, including sizing and custom details, and regularly updating or separating lists by purpose.
• Wishlists support multiple use cases, from budgeting and event planning to collaborative shopping and tracking gift ideas for any occasion.
• Sellers can analyze public wishlists to understand shopper demand, plan inventory, and boost conversions with targeted product placement.
• beBOLD Digital helps Amazon sellers optimize visibility and grow sales by leveraging Wishlist data to influence buyer behavior and intent.

Ever found the perfect product on Amazon, only to forget it later? Whether you’re planning for a birthday, prepping for the holidays, or just keeping track of things you love, it’s easy to lose track in the endless scroll. That’s where an Amazon Wishlist becomes a game-changer. It’s an easy way to organize your favorite products, plan ahead for special occasions, or even share a custom gift list with friends and family. But how do Amazon Wishlists work? These lists let you save items for later, create separate lists for different purposes (like a personal shopping list or a birthday gift list). You can even choose to make your list public, private, or share it on social media.

Wondering how to create your Amazon Wishlist? We have got you covered. In this blog, we’ll break it all down, so you can use this powerful tool to stay organized and stress-free while shopping online.

How to Create an Amazon Wishlist?

Creating an Amazon Wishlist is simple and only takes a few clicks. Whether you’re building a shopping list or a custom gift list, follow these steps to get started.

Step 1: Sign In to Your Amazon Account

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Begin by signing into your Amazon account from the top right corner of the Amazon home page. You’ll need to be logged in to access the list features.

Step 2: Hover Over the Account & List Menu

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On the top right corner, hover over “Accounts & Lists.” A drop-down menu will appear with an option to view or create your lists.

Step 3: Select Create a List

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Click on “Create a List” from the drop-down. This is where you’ll start building your personalized shopping list or gift list for different purposes.

Step 4: Name the List and Set Privacy Settings

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Give your list a name and choose whether to make it public, private, or shared. You can also add a shipping address if you plan to share it for gifting.

Step 5: Click Create List

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Once everything’s set, click the “Create List” button. You can now add items, organize them, and even access your list using Alexa for hands-free shopping.

How to Look Up Amazon Wishlist?

Want to find a friend’s or family member’s Amazon Wishlist? Whether you're buying a gift or just curious, here’s how to search and access shared lists with ease.

1. Searching by Name or Email

If someone has made their wishlist public, you can easily find it using their name or email, perfect for picking out gifts or seeing what they’ve saved for later.

• Go to the top right corner of the Amazon home page and sign in to your account.
• Hover over “Accounts & Lists” and select “Find a List or Registry.”

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• Enter the person’s name or email address in the search bar.

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• Browse the results and click on the correct wishlist if it’s set to public.

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• Once opened, you can view the items and add to your cart from someone else's Amazon Wishlist directly.

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2. Using Gift Registries and Friend Search

Amazon makes it easy to find wishlists for special occasions through its gift registry and Friend Search features. These tools help you locate custom gift lists for weddings, baby showers, and more, without needing direct links.

• From the Find a List or Registry page, select the appropriate registry type (e.g., Wedding, Baby, etc.).

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• Use the Friend Search option to find shared wishlists or custom gift lists.

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• Click the desired list to see the items they’ve added.

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When you purchase from a wishlist, it’s automatically removed to prevent duplicates, perfect for special occasions and surprises.

NOTE: If you're wondering how to see who purchased items on Amazon wish list, note that purchased items are marked, but buyer details are kept private.

Tips to Optimize Your Amazon Wishlist

Once you've created your wishlist, a little organization can go a long way. Here are some tips that will help you make your Amazon Wishlist more useful, for yourself and anyone shopping from it.

1. Adding Notes, Priorities, and Custom Details

Making your wishlist easy to understand not only helps you stay organized but also makes it easier for others to buy the right item, especially during gifting seasons. Here's what to do:

• Add personal notes to each item explaining why you want it or how you plan to use it.
• Use the “priority” feature to rank items as high, medium, or low priority, especially helpful for gift-givers.
• You can also include sizing information, color preferences, or special instructions under “custom details,” making your list more specific and helpful for special occasions.

2. Keeping Your List Updated and Organized

Don’t let your wishlist go stale. Remove items you’ve already purchased or no longer need, and group your items into separate lists for different purposes, like a birthday gift list or a shopping list.

Regularly reviewing and updating your wishlist ensures it stays relevant and easy to use, whether accessed through your account or even via Alexa.

Use Cases of Amazon Wishlist for Shoppers and Sellers

Amazon Wishlists aren't just a place to park your favorite products; they're a flexible tool with multiple practical uses. From smarter shopping to product research, here’s how both buyers and sellers can make the most of them.

1. Save Items Now, Buy Later: Not ready to hit “Buy Now”? Just add the item to your Wishlist. It works like a digital bookmark, letting you revisit products easily from the top right corner of the Amazon home page.
2. Plan for Special Events and Occasions: Whether it’s a birthday, wedding, or holiday, create a custom gift list and share it with others. This removes the guesswork and ensures you get what you actually want.
3. Use Wishlists to Budget Smartly: Track your must-haves without blowing your budget. Save items, wait for deals, and get notified when prices drop; it’s a smart shopper’s best friend.
4. Organize Purchases with Custom Lists: Create separate lists for different purposes, such as "Gadgets to Try" or "Kitchen Must-Haves." It’s an easy way to stay focused and declutter your shopping process.
5. Share Lists for Collaborative Shopping: Shopping as a couple or planning a group gift? Set your Wishlist to “Shared” and let others view or contribute, perfect for remote coordination.
6. Track Gift Ideas for You and Others: Use Wishlists to store gift ideas year-round. If you're asking how to see who bought what on Amazon Wish list, keep in mind that purchased items are marked, but buyer names are kept private.
7. Sellers Can Learn from Public Wishlists: Amazon sellers can browse public Wishlists to identify in-demand products and emerging trends. It’s a valuable source of customer insights for optimizing inventory and listings.

Supercharge Your Amazon Strategy with beBOLD Digital’s Wishlist Insights

An optimized Amazon Wishlist isn’t just about saving products; it’s a powerful tool for smarter shopping, seamless gifting, and even influencing buyer behavior. At beBOLD Digital, we help Amazon sellers understand exactly how customers interact with features like Wishlists to improve conversions, plan promotions, and grow sales.

Whether you're new to selling or looking to scale, our data-driven strategies ensure your products land where they matter most, on the lists that lead to purchases.

Looking to boost visibility and increase sales on Amazon? Partner with beBOLD Digital today and turn shopper intent into measurable growth.

Frequently Asked Questions

How does Amazon wish list work for buyers and gifters?

Buyers use Wishlists to save, organize, and prioritize items for future purchase. Gifters can view shared or public lists to easily select gifts based on the recipient’s preferences, ensuring thoughtful, relevant choices without needing to ask directly.

Can you see who purchased items on Amazon wish list?

No, Amazon does not reveal the identity of the buyer. While the item is marked as “purchased” or “unavailable,” the Wishlist owner cannot see who bought it, maintaining the privacy of the gifter.

How to find someone’s Amazon wishlist without asking them?

Go to the “Find a List or Registry” page under Accounts & Lists. Enter their name or email to search. If their list is public, it will appear in the search results without needing a direct link.

Does Amazon tell you when someone buys off your wishlist?

Yes, Amazon marks the item as “purchased” or removes it from the list if the “Don’t spoil surprises” option is disabled. However, Amazon does not notify you immediately or share who made the purchase.

Is it possible to buy anonymously from someone’s wishlist?

Yes. When you purchase from someone’s Wishlist and ship directly to their saved shipping address, your personal details remain hidden. The recipient will only see the item received, not your name or contact info.

How to buy from someone’s Amazon wishlist?

Access their Wishlist via link or by searching their name/email. Choose an item, click “Add to Cart,” and during checkout, select their shared shipping address to send the gift directly, without revealing your identity, if preferred.

How to track purchases from your wishlist?

If you bought an item from your own Wishlist, you can track it through Your Orders. Wishlist owners can't track items purchased by others, but can view which products were marked as bought.

What are Amazon wishlist for gifting and events?

Amazon Wishlists are ideal for birthdays, holidays, weddings, and baby showers. You can create custom gift lists, add a shipping address, and share them with others to receive exactly what you need, no duplicates or unwanted gifts.

Want your products to land on more Amazon Wishlists and convert better? Contact beBOLD Digital today for expert strategies that turn shopper interest into sales, effortlessly and effectively.