Clock Icon Jan 04, 2022

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5 min read

How to Win the Amazon Buy Box (2022) Algorithm

Amazon's Buy Box Requirements Buy Box eligibility: A seller must be Buy Box Eligible (previously called Featured Merchant) for the product in order to compete for a share of the much-coveted Buy Box for that product's sales.

Here are the things that according to the behavior we’ve detected, can affect the Buy Box:

  Definition Best Way to Win Buy Box For Buy Box Time Period that Impacts Metric Impact on Buy Box
Fulfillment Method How seller ships the item FBA or Seller Fulfilled Prime FBA/FBM Current Very High
Landed Price Total price plus shipping Lower is Better Lower is Better Current High
Perfect Order Percentage Overall percentage of perfect orders 100% Above 95% Last 90 Days High
Shipping Time Time it takes to ship and item Up to 2 days No more than 14 days Current High
Order Defect Rate Negative Feedback + Claims+ Chargeback Rates 0% 1% or less Last 90 Days Medium
Feedback Score Total of all the feedback the seller has received Higher is better (%) Higher is better (%) Last 365 Days Medium
On-Time Delivery Orders that were delivered on time 100% 97% or higher Last 30 Days Medium
Valid Tracking Rate Tracking numbers provided for shipped orders 100% 95% or higher Last 30 Days Medium
Late Shipment Rate Orders shipped past the expected ship date 0% Less than 4% Last 30 Days Medium
Response Time How long it takes seller to respond to customer Up to 12 hours 24 hours or less Last 90 Days Medium
Customer Feedback No. of customer that have given feedback Higher is better (%) Higher is better (%) Current Medium
Inventory How often the seller runs out of stock Lower is better Lower is better Last 90 Days Low
Cancelation Rate How often seller cancels an order 0% 2.5% or less Last 90 Days Low
Refund Rate How often customers ask for a refund Lower is better Lower is better Last 90 Days Low

As we said before, please take into consideration that these are factors that may affect the Buy Box, but these are not the only things that may affect. Since the Buy Box is an algorithm, we can’t know for sure how it works.  If you have further questions, please Contact beBold

 

 

 

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Denny Smolinski

CEO & Founder - Denny’s experience and knowledge of the professional and prestige beauty industry and Amazon allows him and his team to grow beauty brands globally within the Amazon ecosystem. He understands the full scope of brands that are doing business in professional beauty or retail such as Ulta, Sephora, Nordstrom and more. Denny’s stands behind his professionalism and years of reputation in the beauty industry.

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