Clock Icon Jan 04, 2022

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5 min read

How to Win the Amazon Buy Box (2022) Algorithm

Amazon's Buy Box Requirements Buy Box eligibility: A seller must be Buy Box Eligible (previously called Featured Merchant) for the product in order to compete for a share of the much-coveted Buy Box for that product's sales.

The Amazon buy box is a coveted spot for any seller on the ecommerce platform. It's the first thing that customers see when they are browsing for products, and it's where most of the sales occur. So, how do you win the Amazon buy box?  In this blog post, we will explain the algorithm that Amazon uses to determine who wins the buy box and how you can optimize your listings to increase your chances of winning!

Factors that influence whether or not you win the Amazon buy box

There are several factors that may influence whether or not you win the Amazon buy box. The first is the beauty of your product. If your product is eye-catching and well-designed, it is more likely to stand out to shoppers and earn their purchase.

Another important factor is customer reviews. If your product has a large number of positive customer reviews, it will show Amazon shoppers that your product is trustworthy and worth their money. Finally, pricing is also a key factor in winning the Amazon buy box.

Shoppers on Amazon are always looking for the best deal, so if your product is priced competitively, you will be more likely to win the buy box. By keeping these factors in mind, you can increase your chances of winning the Amazon buy box.

Here are the things that according to the behavior we’ve detected, can affect the Buy Box:

  Definition Best Way to Win Buy Box For Buy Box Time Period that Impacts Metric Impact on Buy Box
Fulfillment Method How seller ships the item FBA or Seller Fulfilled Prime FBA/FBM Current Very High
Landed Price Total price plus shipping Lower is Better Lower is Better Current High
Perfect Order Percentage Overall percentage of perfect orders 100% Above 95% Last 90 Days High
Shipping Time Time it takes to ship and item Up to 2 days No more than 14 days Current High
Order Defect Rate Negative Feedback + Claims+ Chargeback Rates 0% 1% or less Last 90 Days Medium
Feedback Score Total of all the feedback the seller has received Higher is better (%) Higher is better (%) Last 365 Days Medium
On-Time Delivery Orders that were delivered on time 100% 97% or higher Last 30 Days Medium
Valid Tracking Rate Tracking numbers provided for shipped orders 100% 95% or higher Last 30 Days Medium
Late Shipment Rate Orders shipped past the expected ship date 0% Less than 4% Last 30 Days Medium
Response Time How long it takes seller to respond to customer Up to 12 hours 24 hours or less Last 90 Days Medium
Customer Feedback No. of customer that have given feedback Higher is better (%) Higher is better (%) Current Medium
Inventory How often the seller runs out of stock Lower is better Lower is better Last 90 Days Low
Cancelation Rate How often seller cancels an order 0% 2.5% or less Last 90 Days Low
Refund Rate How often customers ask for a refund Lower is better Lower is better Last 90 Days Low

What is the Amazon buy box and how does it work?

The Amazon buy box is a feature on the Amazon website that allows customers to add items to their shopping cart. The box is located on the right side of the page, beneath the product description. To add an item to the buy box, customers simply click the "Add to Cart" button. The items in the buy box are determined by a number of factors, including price, availability, and customer reviews. Buy boxes can also be customized to showcase specific products. For example, beauty retailers may choose to display beauty products in their buy boxes. The Amazon buy box is a convenient way for customers to add items to their shopping carts and make purchases on the Amazon website.

How to increase your chances of winning the Amazon buy box

If you're selling beauty products on Amazon, you want to do everything you can to increase your chances of winning the coveted buy box. The buy box is the box on a product listing that allows customers to add the item to their cart, and it's one of the first things potential buyers see when they're looking at a listing. So how can you increase your chances of winning the buy box? First, make sure your prices are competitive. Second, keep your inventory levels high so that Amazon doesn't have to source the product from another seller. Third, maintain a good seller rating by shipping orders promptly and providing excellent customer service. By taking these steps, you'll improve your chances of winning the Amazon buy box and driving more sales for your beauty business.

Tips for optimizing your product listings to increase your chances of winning the Amazon buy box

When it comes to selling on Amazon, one of the most important things you can do is optimize your product listings. This means making sure your listings are accurate, complete, and clear, and that they include all the relevant information that potential buyers might be looking for. Here are a few tips to help you get started:

First, make sure your product photos are high quality and accurately represent the product. Buyers want to see what they're buying, so give them plenty of clear, well-lit photos from different angles.

Next, write a clear and concise product description that includes all the key information potential buyers might be interested in, such as size, color, features, etc. Don't forget to also include keyword-rich phrases that people might search for when looking for a product like yours.

Finally, don't forget to include information about your shipping policies, return policy, and contact information. Providing this information up front will help build trust with potential buyers and increase your chances of winning the Amazon buy box.

FAQs about the Amazon buy box

What is the Amazon buy box?

The Amazon buy box is the part of the page where customers can add an item to their shopping cart. It features a photo of the product, the price, Prime availability, and customer reviews. 

How do you win the buybox on amazon?

If you want to win the buy box on Amazon, there are a few things you need to do. First, make sure your product is priced competitively. Second, ensure that your product is in stock and will ship promptly. Third, make sure your product listing is complete and accurate. Finally, offer stellar customer service. By following these tips, you'll increase your chances of winning the coveted buy box on Amazon.Which products are eligible for the Amazon buy box?

Why is my product not featured in the Amazon buy box?

There are a few reasons why your product might not be featured in the Amazon buy box. One reason could be that you're not using Fulfillment by Amazon (FBA). If you're an FBA seller, your products are more likely to be featured in the buy box. Another reason could be that your product is priced too high or too low compared to other sellers' products. Amazon also takes into account your seller rating when determining who wins the buy box, so make sure you're providing excellent customer service and shipping orders promptly to increase your chances of winning. 

What are the benefits of winning the Amazon buy box?

There are several benefits of winning the Amazon buy box. One benefit is that you'll get increased visibility for your product since it will be featured prominently on the listing page. This can lead to more page views and potential sales. Additionally, customers are more likely to add items to their cart if they're featured in the buy box, so you may see an increase in your conversion rate. Finally, winning the Amazon buy box can also help you build trust with potential customers and improve your seller rating.

By following these tips, you can give yourself a better chance of winning the Amazon buy box and increasing your sales. Good luck!

If you have further questions, please Contact beBold

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Denny Smolinski

CEO & Founder - Denny’s experience and knowledge of the professional and prestige beauty industry and Amazon allows him and his team to grow beauty brands globally within the Amazon ecosystem. He understands the full scope of brands that are doing business in professional beauty or retail such as Ulta, Sephora, Nordstrom and more. Denny’s stands behind his professionalism and years of reputation in the beauty industry.

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