Key Summary
- Amazon is deprecating two major FBA Subscribe & Save reports: the Forecast Report and the Performance Report. Effective July 25, 2025, API calls start returning empty responses, and on December 11, 2025, both reports will be fully removed. 📅
- These reports previously provided 8-week demand forecasts and 4-week trailing performance insights, including subscription units, OOS rates, discounts, and subscriber counts. 📊
- beBOLD Digital can help brands maintain visibility, prevent churn, and optimize subscription growth during this reporting transition. 🚀
Amazon’s Subscribe & Save program is one of the most powerful engines for repeat purchases on the platform. But major changes are coming to how brands track and forecast their subscription performance. In 2025, Amazon is officially deprecating two foundational FBA Subscribe & Save (SnS) reports, which will affect how sellers access the data they rely on to manage subscriber retention, forecast inventory, and measure weekly performance.
Key Deprecation Dates Sellers Must Know
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Amazon’s official notice confirms:
- July 25, 2025: Both reports begin returning empty responses.
- December 11, 2025:Full removal from SP-API.
This change affects all global marketplaces, and Amazon instructs sellers to migrate to the Replenishment API v2022-11-07 or use the Subscribe & Save Program Page.
What Reports Are Being Removed?
To understand how this affects your brand, here’s what each report previously offered.
1. Subscribe & Save Forecast Report
The Subscribe & Save Forecast Report provided an 8-week forward-looking forecast, helping sellers anticipate subscription demand.
This report included:
- Projected subscription orders
- Active subscription counts
- Average SnS discount
- Forecasted units & revenue
- ASIN-level subscription visibility
For many brands, this was the only reliable way to predict future FBA shipment needs and prevent OOS-related churn, especially since 35% of Amazon shoppers have used Subscribe & Save at least once.
2. Subscribe & Save Performance Report
The Subscribe & Save Performance Report provided a four-week trailing snapshot of how subscriptions were performing.
It contained data such as:
- SnS units shipped each week
- Out-of-stock (OOS) rate per week
- Average sale price per week
- Average discount per week
- SKU, FNSKU, and ASIN-level metrics
- Subscription-driven revenue trends
These insights were essential for diagnosing subscription declines, understanding weekly performance swings, and managing profitability.
How Sellers Should Prepare Now
To minimize disruptions, brands should take proactive steps early. By preparing in advance, sellers can avoid any possibility of sudden visibility loss, maintain continuity in their analytics, and ensure that critical forecasting, retention, and inventory decisions remain supported, even as Amazon transitions to new reporting systems.
Begin monitoring the Subscribe & Save Program Page
As the Forecast and Performance Reports are being removed, the Subscribe & Save Program Page becomes the primary destination for subscription insights inside Amazon Seller Central.
This page provides ongoing visibility into key metrics such as active subscription counts and general performance indicators. While more limited than the deprecated reports, the Program Page helps brands maintain a baseline understanding of their subscription health until Amazon releases updated reporting tools.
Use third-party dashboards for alternative tracking
Third-party data platforms offer valuable support during this reporting transition. These tools can help automate data pull processes, centralize subscription-related metrics, and visualize performance trends more clearly.
With features like out-of-stock (OOS) monitoring, discount analysis, and historical trend tracking, these platforms give brands a way to maintain operational clarity even as Amazon’s native reporting is reduced.
Leverage Amazon Marketing Cloud (AMC)
Amazon Marketing Cloud provides deeper, more advanced analytics that can help fill the visibility gap created by the report deprecations. AMC’s paid datasets unlock long-term subscription behavior insights, including subscriber longevity, churn timelines, reactivation patterns, lifetime value (LTV), and replenishment frequency.
These insights offer brands a much more comprehensive understanding of subscriber behavior and can support more effective retention, forecasting, and campaign planning.
Start Preparing Your Subscription & Save Strategy for 2026
Amazon’s decision to deprecate two central Subscribe & Save reports marks a significant shift in how sellers access subscription data. Brands must now safeguard visibility into subscription performance, customer retention, and demand forecasting.
Those who adapt early will maintain, and even grow, their subscription revenue during this transition. Need help adapting? Schedule a call with beBOLD Digital today, and let us help you navigate these changes in the Subscribe & Save platform.
Frequently Asked Questions (FAQ)
Which Subscribe & Save reports are being deprecated?
The Subscribe & Save Forecast Report and the Subscribe & Save Performance Report are the two reports being deprecated by Amazon.
What are the important deadlines?
The important deadlines are July 25, 2025, when the reports will begin returning empty responses, and December 11, 2025, when both reports will be fully removed.
How can I track subscriber LTV and churn?
Subscriber lifetime value (LTV) and churn can be tracked using Amazon Marketing Cloud (AMC), which offers deeper analytics and access to behavioral subscription data.
Where can I still see SnS-related data?
Sellers can still find Subscribe & Save data on the Subscribe & Save Program Page in Seller Central and by viewing SnS-tagged orders in the Manage Orders section.
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