Key Summary
- Cyber Monday 2025 is projected to be one of the biggest online sales events ever, with U.S. spending expected to surpass $13 billion. 💸
- Amazon sellers should plan ahead by locking in deals, inventory, and ad campaigns by early October. 📅
- Top-performing product categories include electronics, toys, apparel, home appliances, and beauty products. 🛍️
- Mobile shopping continues to dominate, accounting for over half of Cyber Monday transactions. 📱
- Competitive pricing and dynamic repricing strategies are essential to maintain Buy Box visibility. ⚙️
- Early ad launches, keyword testing, and cross-channel campaigns can significantly increase conversions. 🎯
- Retargeting after Cyber Monday can extend momentum through December and boost Q1 sales. 🔁
- AI tools, social commerce, and omnichannel strategies are reshaping Cyber Monday marketing in 2025. 🤖
- beBOLD Digital advises brands to act early, stay agile, and optimize continuously for maximum ROI. 🚀
As we head into the most intense shopping stretch of the year, the combined force of Black Friday and Cyber Monday represents a pivotal moment for Amazon sellers to capture new customers, boost revenue and set the tone for Q4 and beyond. In 2025, this moment demands more than just discounts. It requires orchestration of inventory, advertising, mobile-first listings, and retention strategies.
At beBOLD Digital, we’re advising our clients to treat Cyber Monday not as a single day but as the crescendo of a weeks-long campaign. Below, we walk through the play-by-play (from early prep to post-event follow-through), so you won’t leave money on the table.
Why Cyber Monday (and Black Friday/Cyber Monday) Still Matters
The term “Cyber Monday” originated in 2005 as the online counterpart to the in-store frenzy of Black Friday. Over the years, the weekend from Thanksgiving through Cyber Monday has evolved into a global e-commerce phenomenon.
In U.S. markets, the scale is striking. During the 2024 Thanksgiving weekend, about 197 million Americans shopped online or in-store, the second highest recorded. Meanwhile, online sales on Cyber Monday alone reached approximately $13.3 billion, marking another record high.
For Amazon sellers, the implications are clear: this is your moment. It’s not only about moving volume. It’s about acquiring new customers, making strong first impressions, and laying the foundation for post-holiday engagement.
Want to learn more about Black Friday before you get ready for Cyber Monday? Read our guide here: Game Plan for Amazon Sellers: 2025 Black Friday Products That Move Fast
The Key Deadlines Amazon Sellers Should Remember
Smooth execution in 2025 is only possible if you hit critical milestones well in advance. Here’s your timeline:
- Preparation phase (August–September): Finalize product selection, SKU readiness, forecast demand.
- Pre-campaign phase (October): Submit deals, ensure inventory is inbound and Prime-ready, schedule Lightning Deals, and set up backend logistics.
- Black Friday/Cyber Monday week (late November into December): Activate major promotions, scale ad spend, and monitor performance hourly.
- Post-Cyber Monday (December onward): Launch retention campaigns, build out “Arrives Before Christmas” messaging, and replenish inventory.
At beBOLD Digital, we coach our clients to lock in inventory and deal submission deadlines by early October. Missing those windows can mean exclusion from featured promotions, loss of Prime eligibility, or delayed fulfillment, and that means lost opportunity.
Tip to remember: Remember to submit your Lightning Deals on or before October 28 so you don’t miss the deadline!
Popular Product Categories During Cyber Monday
Source: Amazon
Having covered the timeline, tactics, and metrics, it’s critical for Amazon sellers to understand which product categories typically dominate the surge during Cyber Monday. This knowledge helps you prioritize inventory, create the right promotions, and optimize ad spend.
High-Demand Categories During Cyber Monday
- Electronics remain at the top. For example, electronics discounts averaged 30–31% during Cyber Monday 2024.
- Apparel & accessories is also forecasted to perform strongly. Apparel sales shot up by 392% in Cyber Monday 2024 compared to average sales during ordinary days.
- Toys, home appliances, and other “gift-oriented” items see accelerated growth compared to typical sales days.
- Beauty and personal care show outsized growth through gift-set bundles and influencer/social commerce linkage.
What Does This Means for Amazon Sellers?
For your brand on Amazon, if you operate in one of these high-velocity categories (electronics, apparel, toys, home appliances, beauty), you should prioritize them in your Cyber Monday campaign. That means:
- Ensuring sufficient stock of your top-selling or giftable SKUs.
- Highlighting strong discounts early in your storefront and ad creatives.
- Layering your ads to target both utilitarian buyers (looking for value) and gift buyers (looking for novelty or trends).
Brands outside these “big” categories should not assume low potential, but rather adopt a niche-victory mindset. If you cannot compete head-to-head with the electronics giants, focus on unique value, bundling, or upsell strategies that stand out.
When allocating ad budget: expect higher competition (and higher CPCs) in these dominant categories. Therefore, your ROI modeling needs to reflect that the “popular” categories may cost more to acquire customers, but also potentially yield higher volume.
And because Cyber Monday shoppers often plan ahead using tools like Wishlists, our guide on How to Create an Amazon Wishlist breaks down how customers save items, track prices, and revisit products—giving brands opportunities to influence purchase decisions before the sale even begins.
How beBOLD Digital Works With Our Clients for Cyber Monday
At beBOLD Digital, we emphasize the importance of category readiness months ahead. If a client’s brand sits in one of the high-demand sectors (e.g., smart home electronics, premium skincare, children’s toys), we build strategy around lead SKUs, pre-launch hype, and early-bird discounts (often starting a week ahead of Cyber Monday).
For brands in quieter categories, we recommend a “surprise-deal” approach: use shorter windows, highly visual creatives, and link to gift-centric messaging (“Great stocking-stuffer under $50”) to lean into Cyber Monday momentum without competing purely on discounts.
Inventory, Pricing & Listing Optimization for Cyber Monday
Stock Up on Your Inventory
Source: Pexels
The first pillar of a successful Cyber Monday strategy is: make sure you have stock. No amount of advertising or optimization can compensate for a Buy Box loss due to stock-out. Reports suggest that for the 2024 Cyber Week, online sales approached $41.1 billion, underscoring how intense demand becomes. At beBOLD Digital, we advise clients to build a buffer: 20–30% over forecasted volume, and set up fallback logistics (e.g., FBM, 3PL) in case FBA capacity becomes constrained.
Optimize Your Pricing and Repricing
Source: Pexels
Discounting is expected, but discounting smartly wins. For example, category-level data show deeply discounted electronics and apparel during Cyber Monday. Furthermore, repricing tools and dynamic bids are critical. Static pricing during BFCM is a risk. At beBOLD Digital, we customize repricing strategies to preserve margin while still winning the Buy Box and meeting shopper expectations.
Focus on Your Listing Health & Mobile Optimization
Source: Pexels
Given that mobile traffic dominates during these events (57% of online Cyber Monday shoppers use mobile devices), it’s essential your product pages are mobile-responsive, fast, and optimized for conversion. For example:
- Use high-quality lifestyle imagery and comparison charts in A+ Content.
- Create urgency via banners like “Limited stock” or “Ends midnight (EST).”
- Offer coupons and Prime benefits clearly.
At beBOLD Digital, we help our Amazon clients audit listing health two months ahead of BFCM: checking rating trends, coupon visibility, content compliance, and inventory-feed accuracy.
Cyber Monday Key Metrics & KPIs to Track for Amazon Sellers
To measure success during Black Friday/Cyber Monday, focus on both top-line and underlying efficiency metrics. Key KPIs include:
- Sales volume (units and revenue) during BFCM window
- New-to-brand (NTB) orders and repeat buyer rate
- Advertising Cost of Sales (ACoS) and Return on Ad Spend (RoAS)
- Buy Box share, inventory turn, and stockout occurrences
- Mobile conversion rate (given majority of traffic is mobile)
- Average order value (AOV) and units per cart
For example, a 2024 analysis of Amazon advertisers revealed a 68.4% increase in orders and a 13.9% lower CPC compared to the previous year, showing that properly prepared sellers were able to scale more efficiently. At beBOLD Digital, we benchmark these KPIs for our clients ahead of the event and create dashboards for real-time monitoring.
Post-Cyber Monday: How to Sustain Momentum After the Dust Settles
The weekend of Black Friday/Cyber Monday is not the finish line. It’s the launch pad for the rest of the holiday season. Here’s how Amazon sellers can sustain momentum:
- Re-engage new customers acquired during BFCM with retargeting and offers on complementary products.
- Encourage reviews promptly while order volumes are high. This supports listing ranking into Q1.
- Highlight “Arrives Before Christmas” messaging for late-order shoppers.
- Replenish inventory quickly, taking actual velocity from BFCM as a guide, and secure additional inventory to avoid Q4 stockouts.
- Analyze post-event performance: see what worked, what didn’t. Adjust strategy for next year.
At beBOLD Digital, we conduct a post-mortem for each client following the event, identifying wins (e.g., holiday best-sellers, lowest ACoS campaigns) and gaps (e.g., out-of-stock SKUs, underperforming ads) to feed into next year’s playbook.
Looking Ahead: Trends Shaping Cyber Monday 2025
While the playbook above covers the fundamentals, a few evolving trends for 2025 are worth highlighting:
- Mobile continues to dominate: Studies show mobile purchases comprise the majority of traffic and conversions.
- AI-powered tools and personalization: Retailers saw generative-AI chatbots boost conversions and traffic during last year’s events. Amazon sellers who leverage AI-driven repricers, dynamic creative, and predictive analytics gain an edge.
- Extended event windows: The traditional “one day” of Cyber Monday is expanding into multi-day campaigns. Early deals are already beginning in October/November.
- Increasing competition for ad space: With CPC spikes reported, sellers must be prepared to pay premium or shift tactics to less crowded windows.
- Emphasis on omnichannel and social commerce: External traffic into Amazon, influencer campaigns, and social-commerce integrations are becoming significant levers for acquisition.
Build Brand Momentum and Keep Loyal Customers Even After Cyber Monday
For Amazon sellers, Black Friday/Cyber Monday 2025 represents one of the most significant opportunities of the year—but only if you prepare with precision, act with agility, and follow through with purpose. From securing inventory and optimizing listings, to scaling ads and tracking key metrics, every step matters.
At beBOLD Digital, we believe that success during this period isn’t just about a single spike in sales. It’s about building brand momentum, acquiring loyal customers, and setting up a prosperous Q1. Contact us today and let us arm your brand with this play-by-play, execute confidently, and let the surge of Cyber Monday elevate your Amazon business.
Frequently Asked Questions
What is better, Black Friday or Cyber Monday?
Neither is universally “better”. Black Friday often features deep discounts on big-ticket items like TVs and consoles, while Cyber Monday focuses on online-exclusive deals, particularly on tech accessories, fashion, and small appliances.
What comes first, Black Friday or Cyber Monday?
Black Friday always comes first, the Friday after U.S. Thanksgiving, followed by Cyber Monday, the first Monday after Thanksgiving.
Does Amazon do Black Friday or Cyber Monday?
Amazon participates heavily in both. The company extends deals across the entire Thanksgiving weekend, effectively turning it into a four-day shopping event known as Black Friday/Cyber Monday (BFCM).
Will things be cheaper on Cyber Monday?
In many cases, yes, especially for electronics, digital goods, and software. However, some items may reach their lowest prices on Black Friday. It’s smart to compare deals across both days.
Do prices usually drop more on Cyber Monday?
Online-focused products (like tech gadgets and software subscriptions) often have steeper discounts on Cyber Monday, while brick-and-mortar doorbusters dominate on Black Friday.
What is Amazon's biggest sale of the year?
Typically, Prime Day is Amazon’s biggest proprietary sales event. However, Black Friday/Cyber Monday weekend rivals or even surpasses Prime Day in certain categories, depending on consumer demand.
Is Cyber Monday still worth it?
Absolutely. Despite early deals starting in November, Cyber Monday remains one of the highest-traffic online shopping days globally, offering competitive prices and exclusive online bundles.
How do I know if something will be cheaper on Cyber Monday?
Track price histories using tools like CamelCamelCamel or Keepa to see previous pricing trends. If Cyber Monday discounts dip below historical lows, you’re getting a strong deal.
How many percent is off on Cyber Monday?
Discounts vary by category but generally range between 10% and 30%, with some Amazon devices or flash deals reaching 40–60% off.
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