How to Sell in Bulk on Amazon — Everything You Need to Start & Scale

Key Highlights

Over six million Amazon sellers, ~25% use wholesale to scale fast.
Bulk selling targets larger orders, appealing to B2B buyers and retail stores.
Amazon FBA and FBM offer flexible fulfillment for bulk sellers.
Optimized listings with MOQs, bundles, and bulk pricing attract buyers.
Sports, beauty, baby, kitchen, and toys are the top bulk-selling categories.
Efficient inventory and order management prevent stockouts and improve margins.
Exceptional customer service builds trust and encourages repeat bulk purchases.
Scaling strategies include expanding product range, subscription programs, and optimized listings.

With over six million third-party sellers on Amazon and ~25% relying on the wholesale business model, selling in bulk is one of the best ways to scale in 2025. But success isn’t just about listing larger quantities of a specific product; it’s about building a wholesale account, securing competitive pricing, and maintaining healthy margins while managing supply chain challenges. Whether you’re a small business exploring different product categories or an established Amazon business aiming for a competitive edge, this guide will show you how to sell in bulk on Amazon effectively. By the end, you’ll have the strategies to build a successful wholesale business that drives profit and customer satisfaction.

What is Amazon Bulk Selling?

Source

Amazon bulk selling is the process of offering products in larger quantities instead of single units, typically through the wholesale business model. Sellers purchase inventory from manufacturers or distributors at competitive pricing and resell on Amazon, often with minimum order quantities (MOQs).

This approach appeals to retail stores, small businesses, and customers looking for bulk deals, helping sellers scale faster, improve profit margins, and streamline order fulfillment.

What are the Differences Between Regular Amazon Selling & Bulk/Wholesale Selling?

When it comes to selling on Amazon, not all models are created equal. Regular Amazon selling focuses on individual product sales, while bulk or wholesale selling targets larger quantities with a different strategy and approach. Understanding these differences can help you choose the best method for your business goals.

Feature	Regular Amazon Selling	Bulk/Wholesale Selling
Order Size	Single units	Larger quantities, often with minimum order requirements
Pricing Strategy	Retail pricing	Competitive pricing to attract bulk buyers
Target Audience	Individual customers	Retail stores, small businesses, bulk buyers
Profit Margins	Moderate per unit	Potentially higher overall due to volume
Inventory Management	Smaller inventory, easier to handle	Requires planning for larger stock and supply chain
Selling Account	Standard Amazon seller account	Wholesale account or specific seller plan
Sales Approach	Focus on product visibility and reviews	Focus on volume, B2B relationships, and bulk deals

How to Sell in Bulk on Amazon: A Step-by-Step Guide for 2025

Selling in bulk on Amazon can feel overwhelming at first, but it’s more accessible than you might think. In fact, wholesale is one of the easiest business models to get up and running on Amazon. According to Jungle Scout, 47% of wholesalers surveyed were able to launch their businesses in under six weeks. This means you can do it, too. Let’s explore the steps.

Step 1: Decide Your Bulk Selling Model

Before listing products, determine which bulk selling model aligns with your goals. Most Amazon sellers choose between:

Amazon Business (B2B) Sales: Target other businesses by offering bulk quantities at competitive pricing.
Wholesale Selling: Purchase large quantities from manufacturers or distributors and resell on Amazon.
Fulfilled by Amazon (FBA) Bulk Orders: Send large inventory directly to Amazon warehouses and let FBA handle storage, packing, and shipping.
Direct Bulk Listing: List large quantities of your products directly on Amazon, managing inventory and shipping yourself.

Choosing the right model impacts profit margins, order fulfillment, and inventory planning, so evaluate your business license, minimum order quantities, and target audience before proceeding.

Step 2: Set Up Your Amazon Seller Account

To start selling in bulk, you need a properly configured Amazon seller account. Choose between:

Professional Seller Account: Required for bulk and wholesale selling; allows you to list larger quantities, access Amazon Business features, and create FBA shipments.
Amazon Business Account: Optional but recommended if you’re targeting B2B buyers, offering bulk discounts, and gaining access to business-only pricing and analytics.

Step 3: Research and Source Products for Bulk

The foundation of a successful wholesale business is choosing the right products. Follow these steps:

Identify High-Demand Products: Focus on items with consistent demand and low competition, such as pet supplies or personal care products.
Negotiate with Suppliers: Buy in larger quantities at wholesale prices to maximize profit margins and ensure reliable inventory.
Consider Packaging for Bulk: Offer multipacks, bundles, or larger sizes that appeal to bulk buyers and B2B customers.
Check Compliance and Regulations: Ensure your products meet Amazon policies, labeling requirements, and safety standards to avoid listing issues.

Struggling to find reliable suppliers who can meet minimum order quantities without compromising on quality? Don’t worry, you don’t have to navigate this alone. For a detailed guide on sourcing trustworthy suppliers and securing the best deals, check out our full article: Amazon Wholesale Suppliers.

Step 4: Create Bulk Listings on Amazon

Once you’ve chosen your products and suppliers, it’s time to list them for bulk buyers. A well-optimized bulk listing ensures visibility, attracts buyers, and boosts sales.

Use Bulk Listing Tools: Upload inventory efficiently via spreadsheets in Amazon Seller Central to save time and avoid errors.
Use Clear Product Titles: Include the product name, quantity, and key features for easy buyer understanding.
Optimize Descriptions and Bullet Points: Emphasize product quality, competitive pricing, and order fulfillment details to reassure buyers.
Set Minimum Order Quantities (MOQs) & Quantity Breaks: Indicate the minimum purchase and offer tiered discounts for larger quantities to encourage bulk sales.
Leverage High-Quality Images: Show both individual and bulk packaging to clarify what buyers will receive..

By creating clear, informative bulk listings, your Amazon store can attract wholesale buyers, improve search visibility, and maintain healthy profit margins.

Step 5: Optimize Your Listings for Bulk Buyers

To attract bulk buyers and maximize sales, your Amazon listings need to speak directly to their needs. Focus on:

Highlight Bulk Options: Clearly mention multipacks, bundles, or larger sizes in the title and product description.
Offer Competitive Pricing: Show discounted rates for larger quantities to appeal to B2B buyers and wholesale customers.
Emphasize Product Quality: Include details on durability, certifications, or any compliance standards relevant to bulk buyers.
Show Specs Clearly: Show packaging, bundle contents, and dimensions to reduce purchase hesitation.
Leverage Keywords for Bulk Searches: Incorporate terms like “wholesale,” “bulk pack,” or “multipack” to improve search visibility.

Boost your bulk sales further by mastering listing optimization. Check out our detailed guide on Amazon Listing Optimization for actionable strategies.

Step 6: Set Up Shipping and Fulfillment

Efficient shipping and fulfillment are crucial for satisfying bulk buyers while protecting your profit margins. Consider these strategies:

Fulfillment by Amazon (FBA): Amazon handles storage, packaging, and shipping, making it ideal for bulk orders and ensuring fast, reliable delivery.
Fulfillment by Merchant (FBM): You manage shipping directly; best if you have a large storage capacity and the ability to handle bulk shipments efficiently.
Offer Free or Discounted Shipping for Bulk Orders: Incentivize business buyers by reducing their costs, making your listings more attractive.
Plan for Bulk Volume: Ensure your storage and logistics can handle minimum order quantities without delays or stockouts.
Communicate Delivery Timelines Clearly: Provide accurate lead times to build trust and prevent confusion with bulk buyers.

Step 7: Promote Your Bulk Listings

Simply listing your products isn’t enough; bulk buyers need to see your offers. Use these strategies to boost visibility and drive sales:

Run Amazon PPC Ads: Target keywords like “bulk,” “wholesale,” or “multipack” to reach B2B buyers actively searching for large orders.
Use Amazon Business Promotions: Offer business-only pricing, quantity discounts, or special deals to attract retail stores and bulk customers.
Leverage Social Media & Email Marketing: Promote your bulk listings to existing B2B clients, retail partners, and email subscribers to increase order volume.

You can also amplify your bulk listings by tapping into influencer marketing, learn how with our guide on the Amazon Influencer Program.

Step 8: Manage Orders and Inventory

Efficient order and inventory management is key to keeping bulk buyers happy and maintaining healthy margins. Focus on these steps:

Track Inventory Levels: Monitor stock regularly to prevent overselling, especially for high-demand bulk items.
Automate Reordering: Set reorder alerts or use inventory management software to maintain minimum stock levels for bulk orders.
Prioritize Order Fulfillment: Process large orders quickly, whether using FBA or FBM, to ensure timely delivery and customer satisfaction.
Analyze Sales Trends: Identify top-selling products, seasonal demand, and slow-moving items to optimize your bulk inventory.
Maintain Accurate Records: Keep detailed logs of orders, shipments, and returns to streamline operations and avoid supply chain issues.

Step 9: Provide Excellent Customer Service

Exceptional customer service is essential to retaining bulk buyers and boosting your Amazon business reputation. Here are some strategies you must focus on:

Respond Promptly: Answer questions and resolve issues quickly to build trust with B2B and retail customers.
Handle Bulk Orders Carefully: Ensure accurate quantities, quality checks, and proper packaging to prevent complaints or returns.
Offer Flexible Solutions: Accommodate special requests, such as custom packaging or delivery schedules, for business buyers.
Request Feedback: Encourage reviews from bulk buyers to strengthen your store’s credibility and improve search visibility.
Resolve Issues Professionally: Address returns, refunds, or disputes efficiently to maintain customer satisfaction.

For more tips on effective communication with your Amazon buyers, check out our guide on mastering Amazon Buyer-Seller Messages.

Step 10: Scale Your Bulk Sales

Once your bulk selling operations are running smoothly, focus on scaling to maximize revenue and reach:

Expand Product Range: Introduce complementary items or additional bulk options to increase average order value and attract more buyers.
Offer Subscription or Reorder Programs: Encourage recurring purchases by providing convenient options for bulk buyers to reorder automatically.
Analyze and Optimize Listings: Use sales data to refine pricing, keywords, and promotions, improving search visibility and conversion rates.

Ready to scale your Amazon bulk business? Partner with beBOLD Digital for expert strategies, optimized listings, and actionable insights to boost sales and maximize profits.

What Are Some of the Best Bulk Products to Sell on Amazon?

When it comes to selling in bulk on Amazon, choosing the right products is key. High-demand, repeat-purchase categories ensure steady sales, healthy margins, and strong potential for scaling your wholesale business in 2025.

Here are some of the best bulk products to consider for maximum success:

1. Sports & Outdoors

Sports and outdoor gear is becoming one of the best things to sell bulk on Amazon, thanks to the booming demand in this category. The 2024 Outdoor Participation Trends Report revealed that outdoor recreation participation grew by 4.1% in 2023, reaching a record 175.8 million Americans (57.3% of the population).