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Amazon Beauty Brand Protection: 7 Simple Ways To Protect Your Brand

Blog  /  Amazon Beauty Brand Protection: 7 Simple Ways To Protect Your Brand

Amazon Beauty Brand Protection

Amazon is a huge marketplace with millions of beauty products. If you're an Amazon vendor or seller, it's important to protect your brand from counterfeiters, retail arbitrage, and other scammers. In this blog post, we'll discuss how to protect your beauty brand on Amazon and keep your business safe!

It's easy for a person to build a business brand through Amazon when a bunch of fakes and copycats come to the rescue. Tell me the truth? Tell us the truth about the situation. Amazon has become the most trusted online marketplace in the business and there's also an abundance of obscene resellers in its market. The article outlines some ways to increase your Amazon security efforts this year. List some possible Amazon seller attacks: Listing Hijacking & piggybacking.

You Must have a Trademark For Your Products

A trademark can be something legal that differentiates a company or a product from others. This could be a logo, word- symbols, company logo or other symbols. Registering your trademark with the USTPO.gov (United States Patent and Trademark Office) can help you protect your company against copycats. This helps identify your product and its origin. The trademarks you use will allow you to register with Amazon.com's brand registration. You have the right to sue for any copying or profiteering from this brand. The trademarks need renewal every 10 years.

1) Amazon Brand Registry 2.0

Let's start your brand protections by reviewing the Amazon.com brand registry 2.0. The program includes an array of tools for promoting a brand on Amazon in order to avoid potential patent infringement. This website will help identify untrustworthy products that can easily be sold by non-ethical traders.

You're no longer automatically registered for the program using Amazon. Then you must register for Amazon Brand Register 1.0. You must submit a valid trademark for this purpose. Amazon needs the information to verify that you are the rightful owner of the trademark.

What is Amazon Brand Registry?

Amazon brand registry is a program designed to help Amazon vendors and sellers protect their brands from counterfeiters, retail arbitrage, and other scammers. In order to participate in the program, you must have a valid trademark for your products. Once you're registered, you'll have access to a number of tools to help you promote your brand and avoid potential infringement.

Amazon Brand Registry Benefits

There are several benefits to registering your trademark with Amazon:

  • You'll be able to use Amazon's tools to help you protect your brand "brand protection" from counterfeiters and scammers.
  • You'll be able to participate in Amazon's Brand Registry program, which gives you access to several promotional tools.
  • You'll be able to use Amazon's search engine optimization (SEO) tools to help you promote your brand.

How to Register Your Trademark with Amazon

In order to register your trademark with Amazon, you'll need to have a valid trademark for your products. Amazon will need to verify that you are the rightful owner of the trademark. Once you're registered, you'll have access to Amazon's tools to help you protect your brand.

2) Amazon IP Accelerator

The benefits of using Amazon IP Accelerators are two-fold. First, businesses can take more immediate action to protect their brands on the world's largest online retailer with this service that enables them to register trademarks and secure platforms for quickness in acquiring legal protection from being infringed upon or plagiarized within just days instead of weeks like before when it might have taken months!

Secondarily they will be able to get access free branding packages which include promoting products through storefronts across different countries around the globe so customers don't miss out on any new product releases.

What is Amazon IP Accelerator?

Amazon IP Accelerator is a service that enables businesses to register trademarks and secure platforms for quickness in acquiring legal protection from being infringed upon or plagiarized. Amazon IP Accelerator also provides access to free branding packages which include promoting products through storefronts across different countries around the globe.

How to Use Amazon IP Accelerator?

To use Amazon IP Accelerator, businesses must first register trademarks and secure platforms for quickness in acquiring legal protection from being infringed upon or plagiarized. Once registered, businesses will have access to Amazon's tools to help them protect their brands. Businesses can also participate in Amazon's Brand Registry program, which gives them access to several promotional tools. Finally, businesses can use Amazon's search engine optimization (SEO) tools to help them promote their brands.

3) Amazon. Project Zero

The goal of Amazon Project Zero is to protect brands from counterfeit goods on their e-commerce platforms. They are using machine learning and automated detections that scan for potential fakes every day, removing any posting identified as such by the system through careful review before they go live online in order not only to keep quality authentic products available but also to maintain customer trust - something which has been lost recently with some companies' practices around intellectual property rights (IPR).

The use of machine learning and automated detections has allowed Amazon to improve its security measures for counterfeit goods on the e-commerce platform. They are now using daily list updates with logos/trademarks that will be scanned in order to remove any suspected copies before they can spread further, which is good news since these listings often show up as soon as someone else takes them down!

Let's dive even deeper as there may be some counterparts of Project Zero

If you aren't able to actively promote your business on eBay, counterfeit sellers can buy fake products from your competitors, hijack your listing without permission, and offer fake products as part of your purchase order. Not only do these experiences frustrate customers, they negatively influence your company's reputation on Amazon. Product reviews have a vital role in Amazon's success.

24/7 Monitoring & Protection

What is the problem with counterfeit listings? Has anyone altered my picture, title, or descriptions? Now the problem has been resolved. We employ proprietary technologies to monitor your Amazon listing in real-time. The real-time update to our Product listings allows us to do something in minutes not days.

Let's put this in perspective

Tell us the importance of international branding. You have an established distribution network with sales teams across Europe. In an unfortunate case your goods go to a shopper who knowingly sells your goods on Amazon and they then resell your goods to other customers.

Ensure MAP compliance

How do I get my product from a third-party distributor? No worries. Our team is committed to delivering high-level MAP compliance for Amazon products for all of your brands.

4) Amazon Transparency Program

The Amazon Transparency Program is a new initiative that is being introduced to help retailers protect consumers who are selling through the Amazon marketplace. The program works by serializing products so that each unit can be identified and tracked. This will help to prevent counterfeit products from getting to the customer, thereby reducing costs.

In order to register a brand in the program, Amazon will need the following information:

  • GTIN (Trade item numbers - examples include EAN Bar Code or UPC) for your products
  • Confirmation that you are the brand owner of the product
  • The product's brand name, category, and launch date

After Amazon reviews your request, they'll email you to let you know if your brand is successfully registered in the Amazon Transparency program. This is a great way to protect your products and your customers!

Amazon Brand Registry provides access to powerful tools including proprietary text and image search, video management, and reporting metrics Amazon has introduced the Transparency Program to help retailers protect consumers by serializing products so that each unit can be identified and tracked.

Case Studies to learn more about the brand protection features and results in the Amazon Marketplace that brands and customers are seeing after enrolling in Transparency by Amazon.

5) Use third-party apps to monitor suspicious activity

Amazon Brand Protection includes monitoring your Amazon activity. Usually, fraudsters at Amazon are smart and have the skills and experience to disguise their names and hide their trail. You will be able to use advanced protection methods. Some tools can be used if you change your description or image.

We recommend using Helium10 because they have a huge set of tools for Amazon (and Walmart.com) sellers:

  • Maintenance: Once your listing is up and converting our maintenance tools make sure it keeps selling. We’ll help protect your listing from fraud or hijackers, monitor for profitability, & check to see if you are owed any money by Amazon.
  • Product Research: Find your first winning product today with our product research tools. Scan across Amazon’s 450 million product database, validate a product category, and narrow down on your niche product loaded with sales potential.
  • Keyword Research: Our powerful keyword research tools help you get the most traffic pulling juice out of every keyword. With our tools you’ll find those high volume keywords to maximize organic traffic, build a powerful listing, & skyrocket sales.
  • Listing Optimization: Supercharge your listing for maximum sales velocity with our listing optimization tools. We’ll help you write a powerful listing filled with high traffic pulling keywords & make sure your best keywords are connected to your listing.

6) Leverage Amazon Marketing Services

Amazon has an advertising option for products that are sponsored or displayed. The use of Amazon Marketing Services ensures that the search page of your brand-specific search only shows your items. The new system helps third-party vendors prevent counterfeiting of their goods or services and stealing sales.

7) Use of Amazon Premium or Professional Beauty Gating

The beauty industry is one of the most competitive markets in the world. In order to maintain control over their products and brands, many beauty companies have turned to Amazon's Premium Beauty Authorized Selling Environment, also known as Brand Gating.

Through this program, only the brand owner is authorized to sell on Amazon, ensuring that all products are authentic and that customers receive the high quality they expect from a premium beauty brand. This also allows the brand owner to carefully select which trusted Amazon sellers they allow to sell their products, ensuring that only those who meet their standards are able to reach their customers.

As a result, Brand Gating automatically blocks unauthorized sellers and provides beauty brands with the ability to control their presence on Amazon and ensure that their products are represented in the best possible light.

To learn more about Amazon's Premium Beauty Authorized Selling Environment and how to enroll your brand, visit the beBOLD Premium Beauty Services.

Enrolling your brand in Amazon's Professional Beauty Gating program provides similar benefits, but is specifically designed for professional beauty brands that are only sold through authorized salons, spas, and other professional beauty retailers.

These are just a few of the many ways you can protect your Amazon brand. By taking proactive steps to prevent counterfeits and fraud, you can help ensure that your customers receive the high-quality products they expect from your brand.

Amazon Beauty Brand Protection: Frequently Asked Questions

What is brand protection in Amazon?

Proactive branding protection. Automatic protection analyzes information regarding the brand for suspected breaches or omissions from any site. The more data we can provide, the more effectively we can keep a good Brand Registry in place.

How do I protect my beauty products on Amazon?

What is the best way to safeguard your business from spam? Understand that Amazon cannot be used against illegal buyers. ... Apply to the Amazon Brands Registrar. ... Keep branding & branding on top. ... Create policies for exclusive and geographical contact with suppliers. .. Take care of the unauthorized Amazon reseller in a reactive manner.

Do you need a trademark for Amazon brand registry?

Are trademarks necessary for the Amazon Brand Register? Yeah. Since May 2017 the application process requires registration of your products' trademarks for the application. In the USA, you should register a trade name with the U.S. Patent & Trademark Office.

How do I trademark a brand on Amazon?

How can we get our products registered on Amazon? Start your application at sellercentral.com. Register your brand name. Tell me the brand name. Upload photos of your products. Give us the UPC/code. Make a request and wait.

Conclusion:

If you’re an Amazon beauty brand, it’s important to protect your intellectual property. beBOLD can help you with that. We have a team of experts who are well-versed in Amazon law and can help you take the necessary steps to protect your brand. Contact us today if you need assistance getting started.

 

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Hey, we are beBOLD.   We are determined to make your Amazon & Walmart business grow.  Our only question is, will it be yours business?

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About Denny Smolinski

He is the CEO and founder of beBOLD Digital - A Full-Service Amazon and Walmart agency that focuses on Sustainable Growth and Profitability for Our Partners (clients).

Denny has been selling on Amazon since 2007 and has had to adapt for every change that Amazon has made along the way.   Amazon and Walmart are an ever changing environment and Denny has his beBOLD team ready to handle any and every challenge.

Is your brand having challenges with growth, profitability, advertising, reporting etc - If yes, please contact us today!

Contact Us Today!

Do you want more growth?

Hey, we are beBOLD.   We are determined to make your Amazon & Walmart business grow.  Our only question is, will it be yours business?

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