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Amazon FBA vs. FBM: Which Method Is Best for Your Business?

Blog  /  Amazon FBA vs. FBM: Which Method Is Best for Your Business?

amazon fba vs fbm

In the highly competitive realm of eCommerce, Amazon is a behemoth platform that countless merchants aspire to conquer. Choosing the right fulfillment method is key to unlocking your business's potential. 

This article explores the essential factors of Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM), covering cost considerations, logistics, customer service, and more. With the convenience and efficiency of FBA contrasting the control and personal touch of FBM, each approach offers unique benefits. 

Knowing the distinctions between Amazon FBA vs. FBM will help you make an informed decision for your Amazon marketplace management and select the optimal fulfillment method for your business. 


What is Amazon FBA and How Does it Work?

Amazon FBA is a helpful program where Amazon takes care of many aspects of shipping your products. Here's how it works: You send your products to Amazon, and they store them in their warehouses. When someone buys your product, Amazon handles packing and shipping it to the customer.

what is amazon fba

Moreover, your products can be eligible for Amazon Prime, attracting more customers. However, using FBA may incur additional costs like storage and fulfillment fees, impacting profit margins, especially for products with slow sales.

What is Amazon FBM and How Does it Work?

Amazon FBM is a fulfillment option where you handle all product shipping and warehousing aspects. With FBM, you keep your inventory and directly ship orders to Amazon customers when they purchase from you. Unlike FBA, FBM gives you more control over the packing and shipping process, allowing a more personalized customer experience.


One advantage of FBM is potentially lower costs since you won't incur Amazon's storage and fulfillment fees. However, you must consider that you may not be eligible for Amazon Prime, which could affect customer perception.

Amazon FBA vs. FBM: How Do They Differ?


Amazon FBA

Amazon FBM

Cost Structure

  • Storage fees
  • Fulfillment fees
  • Removal and disposal fees
  • Storage space
  • Packaging
  • Shipping costs
  • Customer service fees

Logistics and Scalability

  • Access to Amazon's fulfillment network
  • Prime eligibility
  • In-house logistics management
  • Inventory and shipping capabilities

Customer Service and Returns

Amazon handles customer inquiries and returns

Seller manages customer service and returns processes

Cost Structure


Several factors come into play when considering the cost structure of Amazon FBA vs. FBM fees. Firstly, storage fees vary based on product size and storage duration, and you pay for the space your products occupy in Amazon's fulfillment centers.

Additionally, fulfillment fees cover the cost of packing and shipping products to customers upon order placement, and the product's size and weight determine these fees. It's also essential to consider removal and disposal fees if you need to remove items from Amazon's warehouses or dispose of unsellable inventory. 

To make an informed decision, use an FBA calculator to calculate your potential FBA costs.


The merchant bears various costs through the FBM method. For instance, shipping costs fall under your responsibility, while factors like shipping methods, distance, and the courier chosen influence these costs.

Additionally, you'll need to provide packaging materials. Opting for self-storage is an option entailing expenses that may differ from FBA storage fees. Lastly, FBM necessitates managing customer inquiries and returns, requiring a budget allocation for customer service resources.



Logistics and Scalability


Amazon's extensive fulfillment network offers a well-established infrastructure that streamlines the entire process from storage to shipping. It makes your products eligible for Amazon Prime, a major perk that can attract a larger customer base. With fast and free shipping for Prime members, your products have increased sales potential

amazon fba logistics, delivery


With FBM, you handle all aspects of logistics in-house, from inventory management to order fulfillment. While this requires more hands-on effort and coordination, it grants you greater control over the packing and shipping process, enabling personalized touches and branding. FBM allows for unique packaging, maintains direct control over fulfillment, and offers more flexibility in operations.

Customer Service and Returns


Amazon takes charge of customer inquiries and returns, providing businesses with a hassle-free customer service experience. Amazon's efficient customer support team manages all customer interactions, allowing sellers to focus on other aspects of their business.


The seller is responsible for managing customer service and returns. FBM involves handling inquiries, processing returns, and ensuring customer satisfaction directly, offering more control and customization over the customer experience.


Factors to Consider in Choosing the Right Method

1. Product characteristics

The most suitable approach depends on size, weight, fragility, and storage requirements. FBA, with Amazon’s streamlined logistics, may be advantageous for larger, high-volume products. Meanwhile, FBM could work better for delicate or specialized items requiring personalized handling and packaging.

2. Sales volume

If you have a high turnover of products, FBA's efficient and automated process can handle the influx of orders seamlessly. Conversely, if you have a lower sales volume, FBM might be more cost-effective, allowing you to manage fulfillment at a pace that matches your business's demand.

3. Target audience

Prime-eligible products through FBA might attract Amazon Prime members, who prioritize fast and free shipping. On the other hand, some customers value a more personal touch and might appreciate the customization and direct interaction provided by FBM.

4. Fulfillment control

FBA offers convenience by handling most logistics aspects, while FBM grants you complete control over inventory management, packaging, and shipping. Depending on your business's priorities and values, you may prioritize the convenience of FBA or the customization and control of FBM.


5. Business growth and flexibility

FBA's scalable infrastructure can accommodate sudden surges in orders without significantly increasing logistical challenges. On the other hand, FBM offers more adaptability to adjust fulfillment processes as your Amazon store evolves.

Frequently Asked Questions (FAQs) About Amazon FBA vs. FBM

How does Amazon FBA impact shipping times compared to FBM?

Amazon FBA can offer faster and more reliable shipping than FBM. With FBA, Amazon handles the storage, packing, and shipping of all your orders, utilizing its extensive network of fulfillment centers. This can ensure faster order processing and delivery times and a better customer experience. 

Meanwhile, FBM relies on the seller's own logistics, which may vary in efficiency and speed, potentially leading to longer shipping and delivery times.

Are there advantages to using Amazon FBA for international sales compared to FBM?

Yes, Amazon FBA offers notable advantages for international sales, streamlining sellers' logistics and customs processes. It provides access to Amazon's global fulfillment network, making business expansion to international markets easier. 

Amazon FBA can handle international shipping, customs clearance, and customer service, simplifying the complexities of selling across borders. It can also provide customer service in the local language of the marketplace, which can help you build trust with international customers.

In contrast, FBM requires sellers to manage these aspects independently, which can be more challenging and time-consuming, especially for those new to international markets.

Which fulfillment method is better for products with varying sizes and weights?

The best fulfillment method for products with varying sizes and weights depends on several factors, such as product demand, inventory turnover, and shipping costs.

Amazon FBA is generally a better option for smaller and lightweight items as it provides faster and more reliable shipping. FBA's fulfillment centers are also typically equipped to handle a wide range of products, and storage cost is based on space occupied rather than product weight. This provides flexibility for sellers with diverse product offerings. 

FBM requires sellers to manage their own inventory and fulfillment, which can be less efficient and cost-effective for products with varying sizes and weights. However, it can be a more cost-effective option for larger and heavier items as it allows sellers to manage their storage, shipping, and customer support. 

Do both FBA and FBM have the same return policy, or are there differences?

Return policies for FBA and FBM can differ. With FBA, Amazon often manages the returns process, and products are subject to Amazon's return policies. 

FBM allows sellers more control over their return policies, including setting specific return windows and conditions. Sellers using FBM can establish their own return procedures and timelines, providing greater customization compared to FBA’s more standardized process.

What are the key considerations for seasonal businesses when choosing between FBA and FBM?

Seasonal businesses should consider several factors when choosing between FBA and FBM. These include inventory storage, shipping speed, customer service, and costs. 

FBA can be advantageous during peak seasons as it scales resources to meet increased demand, ensuring timely fulfillment. However, the storage fees associated with FBA may become a consideration for seasonal products with lower sales during off-peak periods. 

FBM allows more control over inventory and costs but requires careful planning to handle fluctuations in demand and logistics during peak seasons.

What kind of businesses benefit the most from using Amazon FBA, and which ones should consider FBM?

Businesses with high-volume sales, limited storage capacity, or those seeking to expand internationally often benefit the most from using Amazon FBA. FBA suits sellers looking for a hands-off approach to fulfillment, allowing them to focus on other aspects of their business. 

Conversely, businesses with specific packaging and branding requirements, larger storage capacities, or those prioritizing control over the fulfillment process may find FBM more suitable.

What impact does FBA or FBM have on product visibility and search rankings on Amazon?

Amazon FBA listings generally have higher visibility and better search rankings on Amazon than FBM listings. This is because FBA listings are typically considered more reliable and offer faster shipping, which can improve customer experience and increase sales. 

Additionally, FBA listings are eligible for Amazon Prime's free two-day shipping, which can attract more customers and increase sales. As a result, FBA listings are more likely to win the Buy Box and appear higher in search results than FBM listings.

Make the Right Move: FBA or FBM?

The choice between FBA and FBM marks a pivotal decision that can significantly impact your business journey. Remember, the optimal fulfillment method may evolve as your business grows and adapts. Continuously evaluate your strategy to ensure it aligns with your goals and delivers the best customer experience possible.

Ready to elevate your Amazon game? Reach out to an expert Amazon agency like beBOLD Digital, and unlock your business's true potential. Contact us today!


Do you want more growth?

Hey, we are beBOLD.   We are determined to make your Amazon & Walmart business grow.  Our only question is, will it be yours business?


About Denny Smolinski

He is the CEO and founder of beBOLD Digital - A Full-Service Amazon and Walmart agency that focuses on Sustainable Growth and Profitability for Our Partners (clients).

Denny has been selling on Amazon since 2007 and has had to adapt for every change that Amazon has made along the way.   Amazon and Walmart are an ever changing environment and Denny has his beBOLD team ready to handle any and every challenge.

Is your brand having challenges with growth, profitability, advertising, reporting etc - If yes, please contact us today!

Contact Us Today!

Do you want more growth?

Hey, we are beBOLD.   We are determined to make your Amazon & Walmart business grow.  Our only question is, will it be yours business?

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