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Amazon Keyword Research: 6 Tips You Need Really to Know

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amazon keyword research, amazon keyword tips

Amazon is the world’s largest online marketplace, but that doesn’t mean getting your products in front of potential customers is easy. With nearly 2 million sellers on the platform, all competing for the attention of its user base, standing out from the crowd can be challenging.

Optimizing your keyword strategy is crucial for increasing visibility and driving sales on Amazon. The marketplace’s search algorithm uses keywords to match customer search queries with relevant products. Like a search engine, the top results get the most views and, therefore, the most leads.

If you’re looking for a better grasp of the internal mechanisms of Amazon’s algorithm, this article will cover the basics you need. It’ll discuss how to conduct Amazon keyword research and select the most effective words for your products.

 

What is Amazon Keyword Research?

Amazon keyword research is the process of identifying which words to use on a listing for maximum visibility and coverage. There are two types: 

  • Search keywords are those included in the product title, bullet points, and description
  • Hidden keywords are found behind the scenes under “Search Terms” on Seller Central 

Ensure your listing contains all the relevant keywords to your product. It’ll help your product appear in more searches and increase the likelihood that more people will find it.

 

How to Do Keyword Research on Amazon

Conducting keyword research for Amazon includes using the platform’s built-in tools, third-party software, and your personal experience to find the best keywords for your products.

  • Utilize Amazon’s autocomplete feature

When you start typing a search term in the search bar, it’ll generate a list of suggestions to complete your query. These suggestions provide insight into what customers are searching for and give you ideas of which may be usable. 

Be sure to use the appropriate category. For example, beauty product sellers should search under Amazon Beauty.

  • Explore third-party tools

Many free and paid third-party tools can help you identify relevant keywords and assess their search volume. They may also provide insights that aren’t directly available on Amazon.

Some services offer more than just keyword help. BeBOLD Digital, a beauty marketing agency, has a full suite of services specialized for beauty product sellers on Amazon.

  • Test keywords against each other

Use a third-party tool or Amazon’s back-end statistics to assess the number of search results and the quality of the competition for each keyword. High search volumes and low competition indicate a keyword with solid potential, while the opposite may not be worth targeting.

You only have a limited space for keywords, so this step can help you select which phrases to include and which to drop.

  • Compare the competition

While you don’t have access to your competitor’s Search Terms, you can use their titles and descriptions to get an idea of their target words. It’ll help you use similar words on your listings and remind you of synonyms that might have slipped your mind.

  • Think about the customer’s personal experience

Be sure to understand your customers and the circumstances they can encounter when using your product. For example, if you sell wallets, it’s unlikely that buyers have never had a wallet before. Instead, they’re probably looking for replacements, so durable materials can be good keywords to include.

 

6 Amazon Keyword Tips

Selecting which keywords to use after thorough research can be difficult. To that end, here are some tips for choosing the most effective ones.

1. Focus on long-tail keywords

Long-tail keywords are more specific and targeted, so they can help you reach customers looking for exactly what you offer. For example, instead of “running shoes,” you can target “women’s trail running shoes” or “men’s lightweight running shoes.”

2. Avoid keyword stuffing in the listing

You might be tempted to stuff your product description with as many keywords as possible, but that could harm your reputation and your product’s visibility. Instead, use keywords naturally and strategically in your product title, bullet points, and descriptions.

3. Sort your keywords

Make sure your most important keywords are in the part of the listing that customers see, helping your listing be clear and understandable for any viewers. You can place secondary keywords in the “Search Terms” section on the back end to acquire their searchers.

 

4. Use regional and seasonal keywords

Regional and seasonal keywords may be highly relevant depending on the nature of your product and the target audience. For example, “beach umbrella” can be a highly effective keyword during summer months or in coastal regions.

5. Use Amazon’s tools

Amazon offers several services that sellers can use to optimize their listings. To find high-performance keywords and run targeted ads based on them, use their Advertising Console. Amazon Brand Store is a self-service tool that helps you drive customers to other products you offer.

6. Track performance and update regularly

Once you’ve identified a set of keywords and optimized your listings, you must track their performance over time. Doing this lets you determine what’s working and which phrases to re-evaluate.

This step also helps keep you up to date with any shifts in the market. For example, if a related product goes viral, you may want to adjust your keywords to catch some hype.

Frequently Asked Questions (FAQs) About Amazon Keyword Research

How to choose the best keyword research tool for Amazon SEO?

When choosing a keyword research tool for Amazon SEO, it’s important to consider factors such as accuracy, relevance, competitiveness, user-friendliness, and pricing. 

Accuracy refers to the tool’s ability to provide relevant and precise keyword suggestions, while relevance refers to the tool’s ability to suggest keywords that are relevant to your product. Competitiveness refers to the tool’s ability to provide insights into the competition for each keyword. 

Also gauge the tool’s ease of use and the availability of helpful features such as filters and sorting options. Lastly, determine the cost of the tool and whether it fits within your budget.

What is the significance of long-tail keywords in Amazon SEO?

Long-tail keywords are more specific than short-tail keywords and are typically less competitive. They help you rank higher in product searches on Amazon and attract more qualified traffic to your product page. 

By using long-tail keywords, you can target customers looking for a specific product or feature, increasing your chances of making a sale. Long-tail keywords can help you differentiate your product from competitors and improve your product’s visibility on Amazon.

What are Amazon backend keywords?

Only Amazon sellers can see Amazon backend keywords. They are hidden keywords that tell Amazon’s algorithm that a specific keyword is relevant to your listing. Backend keywords are key to improving visibility and driving conversions. 

When choosing backend keywords, it is important to consider factors such as relevance, search volume, and competitiveness. Choose keywords relevant to your product with a high search volume but low competition. This will help you rank higher in product searches and attract more qualified traffic to your product page.

How often should I update my Amazon keywords?

There is no fixed frequency for updating Amazon keywords. However, it is recommended to update them regularly to keep up with the changing market trends and customer search behavior. Monitor your product’s performance regularly and make changes to your keywords as needed. Additionally, conduct regular keyword research to identify new keywords that are relevant to your product and have a high search volume.

How can Amazon PPC campaigns complement my keyword research efforts?

Amazon PPC campaigns can complement your keyword research efforts by providing valuable insights into the performance of your keywords and helping you identify new keywords to target. By running PPC campaigns, you can test the effectiveness of your keywords and optimize them for better performance. 

Additionally, you can use PPC campaigns to target specific customer segments and drive traffic to a product page. By combining keyword research with PPC campaigns, you can improve your product’s visibility on Amazon and increase your chances of making a sale.

Is it necessary to localize keywords for different Amazon marketplaces?

Yes, it is necessary to localize keywords for different Amazon marketplaces. Localizing your keywords involves translating them into the marketplace language you are targeting. This is important because customers in other marketplaces may use different search terms to find products. 

Localizing your keywords can improve your product’s visibility in local search results and gain more qualified traffic for your product page. Additionally, localizing your keywords can help you differentiate your product from competitors and improve your product’s relevance to local customers.

Amazon Keywords: The Secret to Standing Out

Standing out in the world’s largest online marketplace is a challenge. Yet with the right keyword research, you can outperform your competitors and top the search engine results page.

Keeping up with Amazon's search algorithm changes is essential to stay one step ahead of your competition. Use the tips and strategies in this article to optimize your Amazon keywords and drive more traffic and sales to your listings.

If you’re an Amazon seller using Seller Central or Vendor Central who wants to take their sales to the next level, consider partnering with beBOLD Digital. We’re an Amazon agency with years of experience under our belt. Contact us today to learn more! 

 

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About Denny Smolinski

He is the CEO and founder of beBOLD Digital - A Full-Service Amazon and Walmart agency that focuses on Sustainable Growth and Profitability for Our Partners (clients).

Denny has been selling on Amazon since 2007 and has had to adapt for every change that Amazon has made along the way.   Amazon and Walmart are an ever changing environment and Denny has his beBOLD team ready to handle any and every challenge.

Is your brand having challenges with growth, profitability, advertising, reporting etc - If yes, please contact us today!

Contact Us Today!

Do you want more growth?

Hey, we are beBOLD.   We are determined to make your Amazon & Walmart business grow.  Our only question is, will it be yours business?

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