Clock Icon Jul 25, 2019

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5 min read

What is Amazon Professional Beauty?

Amazon Professional Beauty Store was developed to offer professional stylists, barbers, and estheticians a convenient, custom shopping experience.

Licensed stylists can now conveniently source professional-use beauty products on Amazon Business.

Amazon Business launched the Amazon Professional Beauty Store to offer professional stylists, barbers, and estheticians a convenient, custom shopping experience with great selection. Discover top professional-use products in the new store from brands like Wella Color Charm, RUSK, and OPI Professional, plus other beauty supplies typically found in salons and spas.

“Changing is happening now in the Professional Beauty Industry by using technology for greater efficiencies and customer demands” – Denny Smolinski

“We are pleased to offer those in the professional beauty industry even more selection through the convenient shopping experience our customers love on Amazon Business,” said Steve Kann, Director of Customer Driven Experience, Amazon Business. “Stylists can find more of what they need at great prices with convenient delivery options, freeing up their time to focus on what’s important: their customers.”

Many professional stylists work independently and purchase a variety of beauty products specific to their customer needs, often traveling to multiple cosmetology stores.  Brand Stores may be owned by major brands and thus have few competing products, with no price comparison. Amazon Business can address these stylist pain-points with its large number of selling partners and fast, convenient delivery directly to their business.

The new professional-use selection requires a license to purchase products, such as state-issued cosmetology, barber, or esthetician licenses. Stylists can create a free Amazon Business account and upload their license to gain access to the brands their customers know and love.

Stylists can now find almost everything they need to run their business in a single store, including selection from professional-use brands, low prices, and fast, free shipping in one to two days on eligible orders with Business Prime.

Are you a stylist? Shop by category at the Amazon Professional Beauty Store.

Amazon Professional Beauty FAQs

What is Amazon Professional Beauty?

Amazon Professional Beauty store is a comprehensive listing of both professional-use and professional quality products that are found in salons and spas. Professional-use products are solely used by professional stylists, including professionals who have a valid cosmetology license.

What is professional-use beauty products?

Professional-use beauty products are used in salons and spas by licensed beauty professionals. These include, but are not limited to, hair color, salon treatments, tools, etc.

Which beauty professional licenses do you accept?

We accept all appropriate stylist and beauty professional licenses as required under applicable laws and regulation, such as cosmetology, barber, manicurist, esthetician, etc. (“Cosmetology” license).

Can I purchase professional-use beauty products if I am not a beauty professional?

No. professional-use beauty products may only be purchased by customers who have an appropriate Cosmetology license as required under applicable state laws and regulations, including, but not limited to any Cosmetology license required by a state board of licensing.

How can I submit my license for verification to become authorized to purchase professional-use beauty products?

To become authorized to purchase these products, please provide your Cosmetology license information. Accounts are typically confirmed within 7 business days.

If you have questions or would like to learn more about the Amazon Professional Beautyplease contact us today!


Denny Smolinski

CEO & Founder - Denny’s experience and knowledge of the professional and prestige beauty industry and Amazon allows him and his team to grow beauty brands globally within the Amazon ecosystem. He understands the full scope of brands that are doing business in professional beauty or retail such as Ulta, Sephora, Nordstrom and more. Denny’s stands behind his professionalism and years of reputation in the beauty industry.

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