Best Holiday Products to Sell on Amazon in 2025 (With Actual Data)

Key Summary

• 2025 online holiday sales are projected to surpass $253 billion, with Thanksgiving and Christmas driving record demand. 🎯
• Early listings and optimized mobile experiences are critical, as 43% of shoppers start before November. 📱
• Trending categories include personalized gifts, eco-friendly décor, beauty sets, and holiday tech gadgets. 💡
• beBOLD Digital recommends focusing on A+ content, bundled offers, and DSP remarketing to capture maximum conversions. 🚀
• Sustainability, personalization, and fast fulfillment remain the top buyer motivators this season. 🌿

As the 2025 holiday season approaches, Amazon sellers are gearing up for one of the most lucrative eCommerce windows of the year. Between Thanksgiving, Black Friday, Cyber Monday, and Christmas, online shoppers are expected to spend over $253 billion this holiday season, a 5.3% year-over-year increase.

From Thanksgiving décor to trending toys and sustainable gifts, knowing which products to stock is key to maximizing sales and winning the Amazon Buy Box. Below, we’ll explore the top Thanksgiving products and best holiday products to sell this year, along with data-driven tips to help you thrive in Q4.

Seasonal Calendar: What to Expect in the Upcoming Holidays

The final quarter (October to December) represents the biggest selling stretch for Amazon sellers. Here's what to expect:

According to the National Retail Federation, nearly 43% of shoppers start their holiday shopping before November, meaning sellers must list early, optimize listings for mobile, and plan inventory ahead of schedule.

What’s Trending Now in Holiday E-Commerce

The 2025 holiday season will revolve around three key buyer motivations: convenience, personalization, and sustainability. These trends reflect deeper behavioral changes as consumers seek seamless shopping experiences, meaningful product connections, and environmentally mindful options.

• Shoppers now prioritize convenience through fast, flexible fulfillment such as one-day shipping, easy returns, and cross-channel availability. 
• Personalization has evolved from optional to expected; brands that enable shoppers to customize gifts, packaging, or messages enjoy stronger engagement and loyalty. 
• Sustainability continues to influence purchase decisions. More and more holiday shoppers prefer eco-friendly materials and brands with visible green commitments now, with around 40% of consumers willing to pay extra for climate-conscious products. 

Top Seasonal Gift Essentials You Can Sell

Let’s explore the top-performing product categories that capture both Thanksgiving and Christmas demand:

Small Novelties & Toys

Toys remain the heart of holiday gifting. Some of the top seasonal toys that perform well during the holiday seasons include LEGO sets, interactive toys, plush toys, and character collectibles. For sellers, just remember that you should be readying your stocks early, since 56% of holiday toy buyers plan to complete their shopping by the end of November.

Who Is It For?

Ideal for family-oriented brands, toy sellers, and gift shops targeting parents, grandparents, and collectors looking for novelty or nostalgic gifts.

What beBOLD Digital Recommends:

1. Develop optimized listings early, using high-impact visuals (image carousel, lifestyle shots) to stand out. beBOLD’s in-house creative team handles A+ content and PDP visuals that convert.
2. Launch targeted Sponsored Products & Brands campaigns, then layer in DSP retargeting for carts-abandoned or view-but-not-bought audiences.
3. Package bundles and leverage “frequently bought together” copy to boost average order value.

New Year’s Party Gear

Once the turkey leftovers are gone, shoppers pivot to party mode. Top-selling New Year’s items include party kits (hats, confetti, glasses, “2026” backdrops), disposable drinkware, photo props, LED lighting and home bar accessories. In fact, the value of the party supplies market is expected to reach $18.4 billion in 2025. 

Who Is It For?

Perfect for event supply stores, lifestyle brands, and Amazon sellers targeting party planners, young adults, and families preparing New Year celebrations.

What beBOLD Digital Recommends:

1. Shift your keyword strategy mid-December to include terms like “New Year party supplies”, “2026 photo props”, and “LED light bar kit”.
2. Refresh creative assets (Amazon Storefront, brand page) to call out the “Celebrate the New Year” theme. 
3. Use Amazon Posts or TikTok Shop to engage with short-form UGC of party gear in action. Encouraging social proof will help conversion.

Winter Clothing & Cold-Weather Supplies

Seasonal apparel spikes during Thanksgiving through January, with the winter wear market projected to reach a value of $370 billion by end of 2025. Best-sellers include matching family pajamas, ugly Christmas sweaters, thermal socks, scarves, gloves, pet sweaters and costumes. 

Sustainability also plays a growing role. Shoppers now favor eco-friendly fabrics and ethically sourced items.

Who Is It For?

Ideal for fashion retailers, apparel brands, and private-label sellers targeting families, couples, and pet owners seeking cozy, matching, or sustainable wearables.

What beBOLD Digital Recommends:

1. Use size-agnostic terms (“one size fits most”, “family matching sets”) to reduce returns and simplify listing management.
2. Highlight sustainability features (eco-fabric, recycled packaging) as consumer demand for eco-friendly gifts continues to rise.
3. Leverage advanced advertising segmentation grouped by audience: “gift for her”, “gift for kids”, “pet matching outfit”.

Home Goods & Necessities

Home comfort is always at the center of holiday spending. Thanksgiving and Christmas 2025 see surging sales for scented candles, essential oil diffusers, Thanksgiving table décor, wreaths, kitchen tools (aprons, baking molds, serving platters), blankets, cushions, and ambient lighting.

These are high-margin, low-return items that perform well on Amazon year after year.

Who Is It For?

Ideal for home décor brands, kitchenware sellers, and lifestyle labels targeting homeowners, hosts, and décor enthusiasts who value comfort and aesthetics.

What beBOLD Digital Recommends:

1. Optimize search terms around “Thanksgiving décor”, “holiday centerpiece”, and “pumpkin spice scented candle”.
2. Prepare content that aligns with emotional gifting. Integrate phrases like “create cozy home” or “thankful gatherings” to tap into holiday sentiment.
3. For high-margin listings, employ A/B testing on imagery: lifestyle vs. product-only. Use analytics to pick top performers.

Gadgets and Electronics

Electronics consistently top Amazon’s Q4 charts, with record-high searches for smart home devices (Echo, smart plugs, LED strips), gaming consoles, gadget accessories, wireless earbuds, charging hubs, and affordable gadgets under $50. In 2024, U.S. holiday sales for electronics reached a record of $241.4 billion between November and December.

Because of this this, gadgets are forecasted to be one of the top performers thanks to Cyber Monday discounts and Holiday shopping sprees. Cyber Monday 2025 is forecasted to reach $14.2 billion in online sales, largely driven by tech and gaming categories.

Who Is It For?

Perfect for tech-focused sellers, gadget startups, or resellers catering to gift buyers seeking smart home devices, gaming accessories, and innovative electronics.

What beBOLD Digital Recommends:

1. Keep TACoS (Total Advertising Cost of Sales) optimized. beBOLD’s advertising strategy team focuses on efficient ad spend with ongoing optimization.
2. Use comparison charts and feature-highlight modules in A+ content to show "why this gadget is the perfect gift."
3. Optimize for gifting-friendly keywords: “under $50 tech gift”, “smart home starter kit”, and “plug and play holiday gadget.”

Fitness Products

As New Year resolutions approach, January becomes the "second wind" of the holiday rush. Best-selling fitness items include resistance bands, adjustable dumbbells, yoga mats, smart water bottles, wearable trackers and posture correctors.

Who Is It For?

Ideal for health and wellness brands, fitness equipment sellers, and sports accessory companies targeting resolution-driven shoppers and gift-givers focused on self-improvement.

What beBOLD Digital Recommends:

1. List fitness gear in December to capture early-January traffic but also promote the gifting angle (“Give the gift of health”).
2. Use bundled offers (e.g., yoga mat + resistance band) and advertise as a “Holiday health starter kit”.
3. Utilize DSP remarketing to re-engage shoppers who viewed but didn’t purchase during the holiday window.

5 Essential Tips for Online Sellers This Holiday Season

The holiday rush can be chaotic, but it’s also the most profitable time of the year for eCommerce brands. Amazon and Walmart sellers that plan strategically often see significant gains in visibility, sales velocity, and brand growth. Here are five key strategies that help sellers stay competitive, protect margins, and capitalize on the busiest shopping weeks of 2025:

1. Stock Up Smart

Analyzing last year’s trends and over-stocking top SKUs early is critical. For example, the eMarketer forecast suggests that the “Cyber Five” period (Thanksgiving through Cyber Monday) alone will account for about 15.5% of US holiday e-commerce sales in 2024.

What You Should Do:

• Use last year’s SKUs, velocity metrics, and ad-history to forecast what will likely sell fast this year.
• Set up alerts when inventory levels hit a threshold. This allows ad budgets to be scaled down if stock is low or vice-versa.
• Coordinate promotions with inventory: plan discounted bundles or lightning deals when you know you have stock excess and avoid promotions when supply is tight.

2. Think Beyond Christmas

Extending promotions into New Year’s and early January is an often-missed opportunity. Post-holiday shoppers still shop for décor, fitness gear, linens, etc.

What You Should Do:

• Shift your messaging after Christmas: from “gift” oriented to “new year,” “reset,” “refresh,” “after-holiday deal.”
• For relevant product types (fitness gear, home linens, décor refresh) promote early-January bundles or end-of-season clearance.
• Keep core listings live, but reduce ad spend slightly and increase remarketing to capture those who missed earlier.

3. Optimize to Win the Buy Box

Winning the Amazon Buy Box pays dividends. Pricing, fulfillment, stock levels and seller metrics all matter.

What You Should Do:

• Ensure you maintain Prime-eligible inventory (FBA or Seller Fulfilled Prime) during peak times.
• Monitor pricing competitiveness: automated repricing tools help keep you within range without sacrificing margin.
• Monitor seller metrics (late shipments, returns rate, customer feedback) and avoid promotions if performance is degrading.
• Avoid “out-of-stock” or “seller switched” states: better to pause a product than to risk metrics damage that triggers algorithmic suppression.

4. Be Mobile-Ready

With mobile devices accounting for the majority of online holiday shopping, mobile optimisation is non-optional. For example, Adobe forecasts that mobile revenue will hit 56.1% of total online holiday sales in 2025.

What You Should Do:

• Ensure listing pages & A+ content load quickly on mobile: test on real phones (both iOS & Android).
• Use mobile-first visuals: large hero images, clear fonts, and “buy now” call-outs above the fold.
• Leverage mobile-specific ad formats (Amazon mobile banners, social ads) optimized for small screens.
• Prioritize reviews and badges (Prime logo, fast shipping) that mobile shoppers scan quickly when deciding.

5. Prioritise Service & Delivery

Service experience influences future purchases and brand perception. For example, the National Retail Federation indicates that 81% of buyers will switch sellers after a poor delivery experience, even if the price is lower. Reliable delivery matters—especially when weekend timing affects customer expectations. To better understand how carriers handle weekend shipments, our guide Does USPS Deliver on Saturday breaks down what shoppers and brands should know about Saturday deliveries and how they impact the post-purchase experience.

What You Should Do:

• Offer easy and visible return policies and post-purchase tracking.
• Read and quickly respond to customer inquiries (chat, email) and aim to exceed service norms.
• Monitor shipping carriers for peak delays and plan alternative options (expedited, multiple carriers) if necessary.

Ready to Scale Your Holiday Sales? 

The 2025 holiday season is shaping up to be record-breaking for eCommerce. Whether you’re listing Thanksgiving products like décor and bakeware or targeting the best holiday products to sell on Amazon such as tech gadgets, candles, or personalized gifts, the key is early preparation, optimized listings, and agile marketing.

This year’s shoppers want products that feel meaningful, practical, and sustainable. If your listings tell that story, backed by strong SEO and fulfillment, you’ll position your Amazon store for Q4 success and beyond. Ready to elevate your Amazon strategy this holiday season? Schedule a free consultation with beBOLD Digital to get personalized recommendations on advertising, content optimization, and marketplace growth. 

Frequently Asked Questions

When should I list Christmas and Thanksgiving products on Amazon?

Aim to have your listings live by late September to capture early traffic and allow time for indexing, reviews, and ad optimization. Early shoppers begin browsing before November, and Amazon’s algorithm rewards listings that have accumulated engagement ahead of Cyber Week. beBOLD Digital also recommends launching pre-holiday teaser campaigns by mid-October to build momentum before peak season.

What holiday products sell best with low return risk?

Focus on non-size-dependent, durable, and consumable items that carry universal appeal. Examples include candles, mugs, kitchenware, décor, beauty kits, and gift bundles. These products are less likely to face sizing or defect issues, leading to lower return rates.

What are the best New Year’s products to sell?

New Year’s shoppers want to celebrate and reset. Top sellers include party kits (hats, horns, confetti, banners), 2026 décor bundles, LED lighting and drinkware, and health or fitness starter kits for resolution-focused buyers. beBOLD recommends cross-promoting these items with end-of-year “celebration” or “wellness” keywords to maintain visibility as holiday interest transitions.

How early should I pivot from Christmas to New Year’s keywords?

Begin shifting ad campaigns and product titles from “Christmas gift” to “New Year party” and “winter décor” between December 20 to 24. From December 26 through January 1, prioritize search terms centered around celebration, organization, and wellness. This smooth transition helps preserve ranking momentum while tapping into the post-Christmas shopping wave.