Clock Icon Jul 20, 2021

Clock Icon

2 min read

beBOLD Announces Hiring of Chad Selvidge as President

Chad was the Former Chief Merchandising Officer and Senior Vice President for Sally Beauty Holdings, a $3.9B specialty omnichannel retailer.

“Industry expert joins company during time of rapid growth”

Chad Selvidge - President of beBOLD

beBOLD is a digital full-service sales and marketing agency that works exclusively in the beauty industry on the Amazon and Walmart digital platforms. The company was founded by Denny Smolinski as result of his frustration in not finding a transparent, data driven agency that understood the beauty business to help drive his brands forward. With its roots in the professional beauty business and the power of distribution platforms such as Amazon and, beBOLD is positioned to successfully guide beauty brands through the transition to the future that many brands are experiencing now.

beBOLD today announced Chad Selvidge has been appointed President of beBOLD. Mr. Selvidge joins beBOLD after more than a decade at Sally Beauty Holdings. His most recent role was Chief Merchandising Officer and Senior Vice President. He also held Group Vice President Merchandising North America for Cosmoprof and Vice President of Business Development International roles while at Sally Beauty Holdings.

“I am excited to have Chad join our team at beBOLD. His beauty industry experience includes both the retail and professional channels as well as international.  This broad background enables Chad to deliver insight into how beauty brands can leverage beBOLD activities to drive results both online as well as off.” said Denny Smolinski Founder / CEO of beBOLD.

“I am thrilled to be working with the beBOLD team. With Denny’s keen understanding of how to maximize these platforms and my broad experience in the beauty industry I believe we are positioned to help beauty brands make the most of this incredibly dynamic tool to grow their business in the digital era,” said Chad Selvidge.



Denny Smolinski

CEO & Founder - Denny’s experience and knowledge of the professional and prestige beauty industry and Amazon allows him and his team to grow beauty brands globally within the Amazon ecosystem. He understands the full scope of brands that are doing business in professional beauty or retail such as Ulta, Sephora, Nordstrom and more. Denny’s stands behind his professionalism and years of reputation in the beauty industry.

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