Key Summary
- beBOLD, a full-service digital agency focused on beauty brands on Amazon and Walmart, was born out of founder Denny Smolinski’s frustration with agencies that lacked transparency and true industry understanding 💄. Today, it’s helping brands evolve with the digital shift.
- Chad Selvidge has officially joined beBOLD as President, bringing over a decade of experience from Sally Beauty Holdings, including executive roles in merchandising and international development.
- 🧠 Chad’s deep knowledge of both retail and professional beauty channels adds a strategic edge to beBOLD’s mission of accelerating beauty brand growth online and beyond.
- Denny Smolinski praised Chad’s ability to connect traditional beauty expertise with modern ecommerce tactics like optimized listings and conversion-focused advertising.
- “I’m thrilled to partner with Denny and the team,” Chad shared. “Together, we’re ready to help brands fully harness the power of platforms like Amazon to grow in today’s digital-first world.” 🚀
“Industry expert joins company during time of rapid growth”
beBOLD is a digital full-service sales and marketing agency that works exclusively in the beauty industry on the Amazon and Walmart digital platforms. The company was founded by Denny Smolinski as result of his frustration in not finding a transparent, data driven agency that understood the beauty business to help drive his brands forward. With its roots in the professional beauty business and the power of distribution platforms such as Amazon and Walmart.com, beBOLD is positioned to successfully guide beauty brands through the transition to the future that many brands are experiencing now.
beBOLD today announced Chad Selvidge has been appointed President of beBOLD. Mr. Selvidge joins beBOLD after more than a decade at Sally Beauty Holdings. His most recent role was Chief Merchandising Officer and Senior Vice President. He also held Group Vice President Merchandising North America for Cosmoprof and Vice President of Business Development International roles while at Sally Beauty Holdings.
“I am excited to have Chad join our team at beBOLD. His beauty industry experience includes both the retail and professional channels as well as international. This broad background enables Chad to deliver insight into how beauty brands can leverage beBOLD activities—such as optimizing product listings, enhancing brand visibility through strategic marketing, and refining conversion-driven advertising—to drive results both online as well as off,” said Denny Smolinski, Founder / CEO of beBOLD.
“I am thrilled to be working with the beBOLD team. With Denny’s keen understanding of how to maximize these platforms and my broad experience in the beauty industry I believe we are positioned to help beauty brands make the most of this incredibly dynamic tool to grow their business in the digital era,” said Chad Selvidge.
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