Amazon Prime Big Deal Days, commonly referred to as October Prime Day, has emerged as a key event for both consumers and sellers alike. Scheduled right before the holiday season, it sparks a wave of excitement similar to that of July’s Prime Day, allowing brands to gain early momentum going into Q4. If you’re an Amazon seller, understanding this event is critical for maximizing sales and staying ahead of competitors.
Key Summary
- Amazon Prime Big Deal Days (October Prime Day) is Amazon’s second major sales event of the year, strategically timed for early holiday shopping. 🎁
- The 2025 event is expected to run October 14 to 15, though Amazon has not officially confirmed the dates. 📅
- Unlike July’s Prime Day, the October event is designed to capture gift-buying momentum and help sellers prepare for Q4. 🎄
- Sellers can use this event to test advertising strategies, clear excess inventory, and build brand visibility ahead of Black Friday/Cyber Monday. 📊
- Shoppers can expect major deals on Amazon devices, electronics, toys, beauty products, household goods, and trending gift categories. 💻
- To maximize results, sellers should optimize listings with seasonal keywords, secure inventory, set up Lightning Deals, and leverage A+ Content. 🛒
- Post-event, retargeting campaigns, cross-selling, and review-building strategies help sustain momentum into Q4. 🔄
What is Amazon Prime Big Deal Days?
Source: Amazon
Prime Big Deal Days is Amazon’s second major shopping event of the year, exclusive to Prime members. Much like July’s Prime Day, it features sitewide discounts across electronics, fashion, beauty, toys, home goods, and Amazon devices. However, its timing in October makes it a strategic pre-holiday sales booster, giving shoppers an early opportunity to check items off their gift lists while sellers gain a valuable runway into the holiday season.
When is Prime Big Deals Day 2025?
While Amazon has not yet released the official dates, industry experts expect Prime Big Deal Days 2025 to run October 14 to 15. Historically, Amazon has launched the event on the second Tuesday of October, and past years confirm this trend.
That said, with July 2025’s Prime Day extended to four days, there’s speculation that Amazon could expand October’s event as well, possibly making it a week-long shopping window. Sellers should plan for October 14 and 15 as the baseline, but stay flexible in case of an official announcement of a longer duration.
Prime Day vs. Prime Big Deals Day: Key Differences
While both events are exclusive to Prime members and feature steep discounts, there are a few distinctions that sellers and shoppers should note:
- Timing: Prime Day happens mid-July, while Prime Big Deal Days lands in mid-October, usually the second week of the month.
- Consumer Behavior: July is about summer shopping, back-to-school items, and mid-year deals. October, by contrast, is strategically positioned for early holiday gift buying, allowing shoppers to spread out expenses and avoid last-minute stress.
- Global Rollout: While July Prime Day often launches simultaneously across dozens of countries, October’s event has historically focused on North America and select international markets.
- Event Duration: July 2025’s Prime Day was extended to four days, while October has traditionally lasted two. However, experts speculate that Prime Big Deal Days may also expand in the near future.
- Strategic Advantage for Sellers: October’s event acts as a test bed for Q4 advertising strategies, helping brands refine campaigns, test pricing, and evaluate inventory performance before the high-stakes Black Friday and Cyber Monday sales.
This makes Prime Big Deal Days not just a second Prime Day, but a strategic holiday kickoff that gives sellers a competitive edge leading into peak season.
Why Amazon Sellers Need to Know About Prime Big Deals Day
Beyond being a sales event, Amazon Big Deal Days has become a strategic moment that can influence a brand’s entire Q4 performance.. Here’s why:
Opportunity to capture early holiday shoppers
Consumers are shopping earlier than ever, with surveys showing many begin gift-buying in September and October. Prime Big Deal Days allows sellers to secure holiday sales before competitors even launch their Black Friday offers, locking in revenue from proactive shoppers.
Chance to test Q4 advertising strategies ahead of Black Friday/Cyber Monday
Ad performance during this event provides critical insights into keyword bids, targeting, and creative messaging. Sellers can analyze click-through rates, conversion rates, and ACoS to refine campaigns before peak season. This reduces wasted ad spend in November and December.
Chance to move excess inventory before year-end
Got extra stock from summer or slower-moving SKUs? October sales are the perfect chance to clear shelves, avoid costly long-term storage fees, and reinvest in faster-moving products ahead of the holidays. This is especially valuable for FBA sellers facing higher Q4 storage costs.
Strong visibility boosts for brands using Sponsored Ads, Lightning Deals, and SEO
Amazon heavily promotes participating brands, especially those using Sponsored Ads, Lightning Deals, and optimized listings, leading to increased traffic and conversions. Brands that secure these placements often see sustained sales growth even after the event ends.
Competitive positioning going into Q4
By actively participating, sellers strengthen brand awareness, build review velocity, and improve organic ranking. This early momentum sets the stage for stronger performance during Black Friday, Cyber Monday, and December holiday shopping.
What Types of Deals to Expect for Prime Big Deals Day 2025
Like July’s Prime Day, October’s event covers a wide range of categories. Based on past years and retailer trends, here’s what shoppers can expect:
Amazon Devices
Source: Amazon
Echo speakers, Fire TVs, Kindle e-readers, and Ring doorbells traditionally see the steepest discounts, often 40 to 60% off. These deep markdowns are used to draw traffic and drive Prime subscriptions, so shoppers can almost always count on them.
Electronics & Smart Devices
Source: Amazon
Laptops, tablets, wearables, and smart home gadgets are always a hot category, with major brands joining in to compete. Past October events have included major deals on Apple, Samsung, and Fitbit products, with discounts typically ranging from 20 to 40%.
Toys, Beauty and Household Goods
Source: Amazon
Parents, beauty lovers, and home shoppers all find bargains, especially in giftable categories that align with holiday demand. October often features strong toy promotions as families begin early Christmas shopping, plus deals on beauty essentials and household staples to drive bulk purchases.
Trending Categories for Q4 Gift-Giving
Source: Amazon
Think fitness gear, pet products, and wellness items, or anything that aligns with gift-giving or seasonal trends tends to see strong promotions. In recent years, categories like sustainable products, eco-friendly home goods, and self-care kits have also trended upward, signaling likely areas for 2025 discounts.
How Sellers Need to Prepare for Amazon Prime Big Deals Day
Preparation is everything, and Prime Big Deal Days requires sellers to act early. Unlike regular sales events, October’s surge of traffic and competition can overwhelm unprepared brands. Here’s how sellers can gear up effectively:
Optimize product listings with holiday-focused keywords
Incorporate holiday and gifting keywords (“Christmas gifts,” “holiday bundle,” “gifts for him/her”) to capture seasonal search traffic. Research from past events shows that adding seasonal terms in titles, bullet points, and backend search terms can lift organic impressions leading into Q4.
Ensure inventory readiness to avoid stock-outs
Running out of stock mid-event is a missed opportunity. Sellers should create an effective inventory management system and confirm inventory levels are aligned with forecasted demand and ship inventory to FBA well in advance, as Amazon often experiences warehouse delays before major events. For FBM sellers, having reliable shipping and backup logistics partners is critical.
Run sponsored ad campaigns ahead of the event
Ramp up your PPC strategy early so Amazon’s algorithm has time to learn and optimize before traffic peaks. Many top-performing sellers start campaigns 2–3 weeks before the sale, gradually increasing budgets as the event approaches to secure higher placements.
Set up lightning deals and coupons for competitive pricing
Discounts make listings stand out on deal pages, increasing visibility and click-through rates. Consider stacking coupons with Prime-exclusive deals to maximize appeal. These offers also improve the chances of being featured on Amazon’s promotional banners.
Leverage A+ Content and high-quality holiday-themed images to boost conversions
Incorporating holiday-themed creatives and showing products in gifting scenarios can further improve conversion rates. Visual storytelling through A+ Content, lifestyle images, and comparison charts can make the difference between browsing and buying.
Plan for post-event follow-through
The work doesn’t stop after Prime Big Deal Days ends. Sellers should analyze Amazon seller metrics, performance data, adjust campaigns, and prepare retargeting strategies to capture shoppers who browsed but didn’t buy. This will help you turn October’s exposure into long-term gains.
Tips to Maximize Conversions During and After Big Deals Day
Once the event kicks off, smart execution keeps the sales momentum going. In addition to pricing strategy, sellers need to be proactive with advertising, creative content, and post-sale engagement.
Bundle products for higher average order value
Offering bundles (e.g., “gift sets” or “2-pack deals”) can increase basket size while appealing to holiday shoppers. Highlight bundles as “exclusive event offers” to boost perceived value and differentiate from competitors.
Leverage cross-selling and upselling strategies
Promote complementary products in your storefront and ads to drive multiple purchases. Use Amazon’s Frequently Bought Together data and Sponsored Display campaigns to recommend relevant add-ons, increasing both revenue and customer satisfaction.
Monitor real-time ad performance and adjust bids
Traffic is high, and competition is fierce. Adjust bids dynamically to maintain visibility throughout the 48-hour period. Keep a close eye on ACoS and conversion rates, sometimes lowering bids strategically can improve profitability while still maintaining strong visibility.
Capture post-event momentum with retargeting campaigns
Not everyone will buy immediately. Retarget shoppers who viewed your listings with Sponsored Display ads or DSP campaigns to convert lingering interest after the sale. Pair retargeting with promotional messaging such as coupons or limited-time discounts to bring undecided customers back.
Strengthen customer engagement for repeat sales
Use follow-up emails, Amazon’s Request a Review feature, and post-purchase inserts (where allowed) to build loyalty. Encouraging reviews and offering value-added content can turn one-time Prime Big Deal Day buyers into long-term brand advocates.
Be Ready for October Prime Day 2025 for a Strong Q4 Performance
Amazon Prime Big Deal Days 2025 is more than just another sale—it’s a launchpad into Q4 success. By optimizing listings, planning ads, and capitalizing on early holiday demand, sellers can use this event to secure revenue, clear inventory, and gain critical advertising insights before Black Friday.
Sellers who take action now will be the ones who dominate the holiday shopping season. If you’re unsure how to prepare, don’t go it alone—partnering with experts can make all the difference. Have questions about how to better leverage Amazon’s Big Deal Days? Book a quick call with BeBold Digital today and let us help you navigate one of the biggest sale dates each year.
FAQs
When is the next Amazon Prime Big Deals Day?
It’s anticipated to be on October 14–15, 2025, although Amazon hasn't officially confirmed these dates yet.
What is the difference between Prime Day and Prime Big Deals Day?
Prime Day happens in July, while Prime Big Deals Day is held in October, specifically catering to early holiday shoppers.
Do I need an Amazon Prime membership to shop during the event?
Yes, both events are exclusive to Amazon Prime members.
How long does Prime Big Deals Day last?
It usually runs for two days, but some experts suggest that it may be extended in 2025.
What categories see the biggest discounts?
Big markdowns are often found in categories such as Amazon Devices, electronics, toys, beauty products, home goods, and popular holiday gift items.
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