Key Highlights
|
Tool |
Primary Use |
Pricing |
|
Helium 10 |
All-in-one AI suite for product research, listings, PPC, and inventory management |
Starts $29/month |
|
Jungle Scout |
Product research, supplier tracking, keyword insights, PPC & AI Assist |
Starts $49/month |
|
Quartile |
AI-powered Amazon advertising & PPC automation |
Custom |
|
Profasee |
Dynamic repricing & PPC optimization with AI |
From $99/mo (annual) or $199/mo (quarterly) |
|
Seller Snap |
AI repricer using Game Theory + analytics & integrations |
$250–$800/mo; Custom for Unlimited |
|
Project Amelia |
Amazon’s own AI assistant within Seller Central |
Not disclosed |
|
ChatGPT |
Virtual assistant for listings, content, customer support & analysis |
Free; Pain plans start from $20/month |
|
Claude |
AI copywriting, customer review analysis, and brand support |
Free; Paid plans start from $17/month |
|
Midjourney |
AI image generator for product visuals & brand creatives |
$10–$120/month |
|
Perplexity AI |
Research, market insights, trends & SEO with citations |
Free; Paid plans from $20/month |
Selling on Amazon today demands more than manual effort; it requires automation and intelligent decision-making. In 2024, over 34% of Amazon sellers used AI to create and optimize product listings, while 14% shifted from manual to AI-driven marketing and social media content (Statista). This shift shows how fast AI tools are becoming essential for Amazon sellers willing to improve profitability and growth with less overhead. The best AI tools can help automate critical tasks, like ad performance tracking, pricing adjustments, keyword research, and product descriptions, reducing time spent on repetitive work. Furthermore, with machine learning and predictive analytics, sellers can scale faster, improve PPC campaigns, manage inventory with precision, and uncover new opportunities. Let's uncover the 10 best AI tools for Amazon sellers in 2025.
What Are the Top 10 AI Tools for Amazon Sellers in 2025?
With numerous automated tools available for Amazon sellers, it can be challenging to determine which ones actually deliver results. From product research and listings to PPC automation and AI-powered repricing, the right tools can transform how you sell. Below, we’ve rounded up the 10 best AI tools for Amazon sellers in 2025 that help you cut down manual work, scale faster, and maximize profitability.
1. Helium 10: All-in-One AI Suite for Product Research & Listing Optimization
Helium 10 is an all-in-one Amazon seller AI platform offering a powerful suite of tools to automate and streamline product research, keyword research, Amazon listings optimization, inventory management, and even Amazon advertising.
With numerous tools, including Black Box, Cerebro, XRay, Magnet, and Keyword Tracker, Helium 10 equips sellers with market intelligence, SEO-friendly listing creation, PPC insights, and a unified dashboard for tracking metrics and cash flow. This makes it an excellent option for both new and experienced Amazon sellers.
Helium 10: Pricing Plans at a Glance
- Starter: $29/ month, billed yearly
- Platinum: $79/ month, billed yearly
- Diamond: $229/ month, billed yearly
The Ups and Downs of Helium 10
|
Pros |
Cons |
|
All-in-one automation and analytics suite |
Pricing can be pricey for full access |
|
Strong market intelligence tools and Amazon listing optimization |
Steep learning curve, overwhelming for beginners |
|
Includes training (Freedom Ticket) and excellent customer service |
Mobile app is limited compared to the desktop |
|
Helps with PPC campaigns, refunds, inventory, and profit dashboards |
May be overkill if you're using just a few features |
2. Jungle Scout: Smart Product Discovery with AI Assist
Jungle Scout is a powerful Amazon seller tool that equips sellers, whether beginners or seasoned, with deep market intelligence, product research, keyword insights, inventory management, and AI-enhanced listing and review tools to automate growth.
It's an all-in-one platform that spans product discovery, supplier tracking, listing optimization, inventory management, PPC analytics, and Review Automation, plus AI Assist that smartly streamlines workflows and decision-making across Amazon selling.
Jungle Scout: Pricing Plans at a Glance
- Starter: $49/month or $348 annually
- Growth Accelerator: $79/month or $588 annually
- Brand Owner: $149/month or $1548 annually
The Ups and Downs of Jungle Scout
|
Pros |
Cons |
|
Comprehensive, AI-powered Amazon seller tools spanning research to automation |
It can be pricey for smaller sellers aiming only for select features |
|
Strong market intelligence and competitive insights via Competitive Intelligence |
Feature-rich platform may feel overwhelming to beginners |
|
Includes Review Automation, AI Assist, inventory tools, and educational Academy |
No free trial; only a 7-day money-back guarantee |
3. Quartile: AI-Powered Advertising That Scales With You
Quartile is a premier artificial intelligence-powered platform and the world’s largest retail media optimization solution, trusted by over 5,300 sellers worldwide and managing more than $2 billion in annual ad spend across Amazon and other channels.
It combines real-time data, ingested from Amazon Marketing Stream and Amazon Marketing Cloud, with full-service expert support, enabling automated tools for Amazon sellers. Designed to help you reach new customers, increase market share, and boost ROAS, Quartile empowers sellers with precision and performance
Quartile: Pricing Plans at a Glance
- Reach out to the Quartile team for pricing-related inquiries.
The Ups and Downs of Quartile
|
Pros |
Cons |
|
Automated, AI-driven bidding, placement adjustments, and reporting |
Relatively high entry cost, not ideal for very small sellers |
|
Full-service support paired with machine learning automation |
Pricing tied to ad spend; adding accounts or channels adds extra fees |
|
Granular ASIN-level campaigns help optimize Amazon advertising |
Requires a significant volume of ad spend to unlock full value |
|
Trusted enterprise-grade platform with granular market intelligence |
No transparent free trial; demo and onboarding-related information available |
4. Profasee: Dynamic AI Pricing to Win the Buy Box
Profasee is a leading AI-powered repricing and PPC optimization platform designed to help Amazon sellers, especially private-label brands, automate pricing and advertising in real time to maximize profits. Built for Amazon storefronts, it analyzes billions of data points, such as competitive pricing, demand signals, inventory, and more, to deliver the perfect price every time and enhance return on ad spend.
The tool's adaptive features, like surge pricing, inventory-sensitive strategies, and a unified dashboard, make it an excellent, feature-rich option for sellers aiming to scale profitably.
Profasee: Pricing Plans at a Glance
- Starts at $99/ month (billed annually) or $199/ month (billed quarterly)
The Ups and Downs of Profasee
|
Pros |
Cons |
|
Truly AI-driven repricing that boosts margin and profit |
Higher entry cost, not ideal for very small sellers |
|
Integrated PPC & pricing optimization for better RoAS |
No public free trial |
|
Real-time strategies like surge pricing and inventory sync |
Focused mainly on pricing and ads, not the full toolkit |
5. Seller Snap: AI Repricer Using Game Theory
Seller Snap is a highly capable, AI-powered Amazon repricing tool that applies game theory tactics to help sellers stay competitive without triggering destructive price wars. Its advanced algorithm analyzes thousands of pricing decisions per minute using real-time data, automatically optimizing Buy Box share while safeguarding margins.
The platform offers customizable repricing strategies, seller analytics, and integrations with tools like InventoryLab, SkuVault, Sellercloud, and others, including Walmart support, making it one of the strongest Amazon marketing tools for sellers focused on pricing automation and profitability.
Seller Snap: Pricing Plans at a Glance
- Accelerator: $250 /month or $175 /month (billed annually)
- Standard: $500 /month or $425 /month (billed annually)
- Premium: $800 /month or $680 /month (billed annually)
- Unlimited: Custom pricing
- Free Trial: 15-day free trial available
The Ups and Downs of Seller Snap
|
Pros |
Cons |
|
AI-powered repricing avoids price wars and boosts margins |
Higher entry costs may deter smaller Amazon sellers |
|
Custom strategies, analytics, & Walmart integration options |
Full pricing for the unlimited plan is not publicly disclosed |
|
15-day free trial and robust integrations for scalability |
Primarily focused on repricing, limited broader seller tools |
|
Strong customer support and data-driven optimization |
— |
6. Project Amelia: AI-Powered Seller Assistant
Project Amelia is Amazon’s cutting-edge AI-powered selling assistant built on Amazon Bedrock, designed to act as a personal generative AI expert within Seller Central. Available in beta to select U.S. sellers, Amelia delivers tailored answers, expert guidance, and fast access to sales metrics, customer traffic, and business performance summaries, right from any page of Seller Central.
It handles knowledge-based queries, offers real-time status updates and Amazon seller metrics, and is evolving to proactively diagnose issues and resolve them, ultimately streamlining inventory glitches, listing challenges, or shipment irregularities
Project Amelia: Pricing Plans at a Glance
- Not disclosed
The Ups and Downs of Project Amelia
|
Pros |
Cons |
|
Built-in AI assistant within Seller Central. |
Only in beta, limited to select U.S. sellers. |
|
Fast, personalized insights on sales, traffic, and metrics. |
No clear timeline or pricing for widespread rollout. |
|
Simplifies decision-making with knowledge-based responses. |
Lacks transparency on long-term access or cost. |
7. ChatGPT: Your Virtual Assistant for Listings, Customer Support & Analysis
ChatGPT is a versatile AI assistant powered by the advanced GPT-5 model, designed to streamline tasks such as writing product descriptions, brainstorming marketing strategies, analyzing customer feedback, and improving productivity.
Offering real-time web access, rich AI features, and smart context awareness, it's a good option for Amazon sellers seeking automated assistance in content creation and decision support. New features like voice mode, image generation, and code editing further enhance its utility across your seller workflows
ChatGPT: Pricing Plans at a Glance
- Free Plan: $0/ month
- ChatGPT Go: $4.60/ month
- ChatGPT Plus: $20/ month
- ChatGPT Pro: $200/ month
- ChatGPT Team: $30/ month
- ChatGPT Enterprise: Custom pricing
The Ups and Downs of ChatGPT
|
Pros |
Cons |
|
Powerful GPT-5 capabilities for content and ideas |
Higher tiers may be pricey for solo Amazon sellers |
|
Flexible plans from Free to Enterprise |
The free version has features and usage limits |
|
Team and Enterprise plans support collaboration |
Requires subscription for advanced features |
|
Fast, feature-rich tool for repetitive seller tasks |
Not tailored specifically as an Amazon seller platform |
8. Claude: Brand-Savvy AI Copywriting Tool
Claude is a powerful, safety-first AI assistant built by Anthropic. Its multimodal models excel at nuanced tasks like writing product descriptions, parsing customer reviews, and supporting long-form reasoning.
Claude integrates ethical AI principles and expansive context windows, making it a good option for Amazon sellers needing versatile content creation and decision support tools. Recent advancements in hybrid reasoning make Claude especially adept at both quick responses and deep, strategy-level thinking
Claude: Pricing Plans at a Glance
- Free: $0
- Pro: $17/ month, billed annually
- Max: From $100/ month, billed monthly
- Team: $25/ user/ month (with annual subscription discount) or $30/ user/ month (billed monthly)
- Enterprise: Custom pricing
The Ups and Downs of Claude
|
Pros |
Cons |
|
Strong reasoning, content creation, and writing capabilities |
Advanced tiers may be costly for solo sellers |
|
Ethical AI with hybrid reasoning (e.g. Sonnet 4) |
The free version has limited functionality and usage |
|
Accessible across platforms and via API |
Not specialized for Amazon-specific tasks like repricing or PPC |
9. Midjourney: AI Image Generator for Stunning Product Visuals
Midjourney is a generative artificial intelligence tool developed by a design-focused independent research lab. It excels at transforming text prompts into imaginative images using a Discord-based or web interface.
As an excellent feature-rich creative engine, it empowers Amazon sellers to produce compelling product launch visuals, custom brand imagery, and marketing graphics without needing design software or hiring external help. Its AI-driven visual creativity offers sellers a powerful way to elevate product presentation and stand out in listings.
Midjourney: Pricing Plans at a Glance
- Basic Plan: $10/month (or $8/month billed annually)
- Standard Plan: $30/month (or $24/month billed annually)
- Pro Plan: $60/month (or $48/month billed annually)
- Mega Plan: $120/month (or $96/month billed annually)
The Ups and Downs of Midjourney
|
Pros |
Cons |
|
Creates distinctive, high-impact imagery for marketing |
Not tailored to Amazon-specific tools like repricing or PPC |
|
Ideal for new product launch visuals and branding |
Requires a subscription, no free version |
|
Stealth mode offers privacy for Pro and Mega plans |
Learning curve if unfamiliar with the creative AI workflow |
|
Scales with usage needs via tiered Fast hours |
Generated images are not editable post-creation |
10. Perplexity AI: Research Assistant for Trends, Market Intel & SEO
Perplexity AI is a freemium, AI-powered answer engine and research assistant that delivers real-time, conversational responses rooted in trusted web sources. It supports Amazon sellers by enabling fast insights, from summarizing competitive landscapes to exploring product trends or best-selling strategies, via its advanced models, all enhanced with inline citations for transparency.
It's Shopping Hub, backed by Amazon and NVIDIA, allows sellers to showcase products and simplify discovery with AI-generated product recommendations and streamlined checkout.
Perplexity AI: Pricing Plans at a Glance
- Free: $0
- Pro: $20/month
- Enterprise Pro: $40/ month per seat or $400/ year
The Ups and Downs of Perplexity AI
|
Pros |
Cons |
|
Trusted, citation-backed AI search, great for market research |
Not specific to Amazon FBA tools like repricing or PPC |
|
Shopping Hub simplifies product discovery and showcases inventory |
Pro version cost may feel steep for solo sellers |
|
Advanced models, image generation, and file analysis for sellers |
Enterprise plan needs multiple seats, expensive upfront |
How to Choose the Right AI Tool For Your Amazon Business Stage?
Choosing the best AI tools for Amazon FBA sellers depends on where you are in your journey.
- For New Sellers: Prioritize tools that simplify product research, optimize Amazon listings, and adjust pricing effectively. This ensures you launch new products with confidence.
- For Growing Sellers: Invest in ad automation and creative tools to strengthen Amazon advertising. AI-powered features like AI upsell cross sell Amazon can help boost conversions and attract new customers.
- For Advanced Sellers: Look for comprehensive suites that combine market research, competitive analysis, and multichannel integrations. These tools for Amazon FBA sellers support scaling across Amazon, Walmart, and beyond, while driving sustainable growth.
Many Amazon sellers who adopt AI tools report tangible results such as improved ad performance, higher profit margins, faster product launches, and better customer satisfaction.
Don’t miss our Step-by-Step Guide on How to List Products on Amazon to create optimized listings that boost visibility and sales.
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AI tools can transform how Amazon sellers operate, reducing manual work, uncovering new opportunities, and making smarter decisions faster. But even with the best technology, many brands struggle to connect insights to outcomes, leaving potential growth untapped.
If you’ve felt the frustration of wasted ad spend, inconsistent sales performance, or the complexity of managing multiple tools, you’re not alone. The truth is, AI tools alone won’t scale your business; what matters is how they’re applied with the right strategy.
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Frequently Asked Questions
What are the best AI productivity tools for Amazon sellers?
Top AI tools for Amazon sellers include Helium 10, Jungle Scout, Quartile, Seller Snap, ChatGPT, Claude, and Perplexity. These tools help with product research, pricing, advertising, inventory management, and customer insights, making them excellent productivity boosters.
Can I automate my entire Amazon business with AI?
While AI tools can automate many tasks like pricing, ads, keyword research, and inventory management, complete automation isn’t realistic. Seller oversight remains essential, especially for customer service, brand strategy, and compliance with Amazon’s policies. AI should complement, not replace, management.
Are AI tools worth the investment for new sellers?
Yes, AI tools are a good option for new sellers. They speed up product research, keyword optimization, and listings, saving time and reducing costly mistakes. Many platforms also offer free trials, making them accessible without a heavy upfront investment.
What areas of my Amazon business should I automate first?
Start by automating repetitive, data-heavy tasks. Focus on PPC campaigns, keyword research, pricing strategies, and inventory forecasting. These areas consume the most time and benefit from AI-driven insights, helping sellers improve efficiency and profitability while scaling smoothly.
Has Amazon launched a new AI assistant for sellers?
Yes. In 2023, Amazon introduced its AI-powered listings tool to help sellers generate optimized product descriptions, titles, and bullet points. The tool leverages generative AI to reduce manual effort, improve Amazon SEO, and enhance the overall customer shopping experience.
What is the best software ppc tool for Amazon sellers?
Quartile is considered one of the best PPC tools for Amazon sellers. It uses AI and machine learning to automate bidding, optimize ad performance, and improve ROI. Other good options include Helium 10 Adtomic and Jungle Scout’s advertising solutions.
How can AI tools help with Amazon FBA inventory management and demand forecasting?
AI tools analyze sales history, seasonality, and trends to predict demand accurately. This helps Amazon FBA sellers optimize inventory levels, avoid stockouts or overstocking, and lower storage costs. Smart forecasting also improves cash flow and overall supply chain efficiency.
How do AI tools assist with finding profitable keywords and optimizing Amazon SEO?
AI tools perform advanced keyword research by analyzing search volume, competition, and buyer intent. They suggest profitable keywords, improve Amazon SEO, and optimize product listings. This boosts visibility, drives organic traffic, and enhances conversion rates for Amazon sellers.
Which AI tools help Amazon sellers analyze customer reviews and sentiment for product improvement?
Tools like Helium 10, Jungle Scout, and ChatGPT can analyze customer reviews and sentiment. They identify recurring issues, highlight positive features, and surface improvement opportunities. This feedback loop helps sellers refine products, improve ratings, and increase customer satisfaction.
Ready to transform your Amazon business with bold strategies? Connect with beBOLD Digital today and get expert guidance tailored to your growth stage. Let’s unlock your brand’s next level of success.
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