Key Summary
- Increasing Average Order Value (AOV) is about consistently encouraging customers to add more to their carts while protecting profitability. 🛒
- Premium SKUs, multi-buy discounts, and bundles naturally nudge shoppers to spend more by offering better perceived value. 💎
- Subscribe & Save, variations, and multipacks boost recurring revenue and help customers choose higher-ticket options. 🔄
- A+ comparison charts, strong visuals, and product targeting ads guide buyers toward larger packs or premium upgrades. 📊
- Free-shipping thresholds and Storefront collections incentivize bigger baskets and keep traffic inside your catalog. 🚚
- A 30-Day Action Plan ensures sellers can implement these strategies quickly, track results, and scale what works. 📈
On Amazon, winning isn’t just about generating more orders. It’s about increasing the value of each order. Average Order Value (AOV) directly impacts revenue, profitability, and customer lifetime value. Fortunately, sellers don’t need to reinvent the wheel to increase AOV. With smart merchandising, strategic promotions, and optimized content, you can encourage buyers to spend more while still protecting conversion rates.
Below are nine proven strategies (plus a bonus) that you can apply to lift AOV and grow your Amazon business sustainably.
9 Proven Strategies to Increase Amazon AOV
Source: Adobe Stock
Maximizing your AOV requires a mix of merchandising, promotions, and content improvements that guide shoppers to spend more without feeling pressured. Below are nine actionable strategies — plus a bonus tactic — that you can layer into your Amazon strategy to encourage bigger baskets and repeat purchases.
1. Sell Premium (or Limited) Editions
Introducing premium or limited-edition SKUs creates a natural upgrade path for buyers. By emphasizing quality differences, such as better materials, ingredients, or exclusivity, you not only boost brand perception but also make standard products look like a great value in comparison. Premium products also create a halo effect, encouraging shoppers to see your brand as higher quality overall.
2. Multi-Buy Tiered Discounts
“Buy 2, Save 10% / Buy 3, Save 15%” works wonders for consumables, beauty, and pet products. Call out these deals in product images and bullets to drive volume. These discounts appeal to shoppers looking for value and can help you move more units while increasing your total order size.
3. Virtual Bundles (FBA)
Bundling complementary products (like shampoo + conditioner + brush) gives shoppers a ready-made solution. Test bundle sizes and use Sponsored Brand ads to direct traffic to bundle listings. Bundles not only raise AOV but also help with cross-selling products that may otherwise go unnoticed.
4. Subscribe & Save Optimization
Subscribers often stick around longer and spend more. Offer larger pack defaults and highlight savings and convenience to increase retention and AOV. This program works especially well for replenishable products, making your brand part of the shopper’s routine.
5. Variations & Multipacks
Offer multiple pack sizes under one parent listing and highlight per-unit savings. Make bulk packs visually stand out in titles and images. Larger multipacks increase convenience for buyers and allow you to position your bigger packs as the best long-term value.
6. A+ Content Comparison Charts & Grids
Use Good/Better/Best tables and regimen kits in A+ content to upsell. Show how different ASINs work together and link them within charts. By guiding customers through a comparison, you can help them choose the option that maximizes both their satisfaction and your order value.
7. Product-Targeting Ads on Your Own ASINs
Run ads against your own products to funnel customers from a low-cost entry SKU to premium or bundle options. This also protects your listing from competitor ads. It’s a defensive and offensive tactic that ensures shoppers upgrade within your catalog rather than switching to another brand.
8. Improved Product Photos
Visuals sell value. Use lifestyle photos, callouts like “3-Month Supply,” and comparison tiles that make bigger packs the obvious choice. Strong imagery helps customers envision themselves using multiple products or larger packs, reducing hesitation at checkout.
9. Free-Shipping Thresholds (FBM Only)
Set free-shipping thresholds slightly above your current AOV to nudge shoppers into adding one more product. Communicate this clearly in bullets, images, and during checkout so customers know exactly how close they are to free shipping.
Bonus: Storefront Collections
Curate themed Brand Store collections like “Pet Essentials Kit” or “Complete Skincare Routine.” Use Sponsored Brands to drive traffic to these collections. Collections create a guided shopping experience that naturally leads to larger carts and repeat visits.
30-Day Action Plan to Boost AOV
Source: Adobe Stock
Implementing AOV growth tactics is easier when you follow a structured timeline. This 30-day plan helps Amazon sellers prioritize the right actions each week, ensuring you lay a strong foundation, build visibility, and refine based on data-driven results.
Week 1 – Foundations
- Create 3 to 5 bundles or kits per product line with 8–15% savings.
- Set free-shipping thresholds about 20% higher than your current AOV.
- Audit your catalog for natural upsell and cross-sell opportunities.
Week 2 – Store & Ads
- Build themed Brand Store collections with clear Add-to-Cart buttons.
- Launch Sponsored Brand campaigns directing traffic to these collections.
- Run defensive PPC ads targeting your own ASINs.
- Monitor early performance metrics (CTR, CVR, units/order).
Week 3 – Programs & Proof
- Enroll SKUs in Subscribe & Save and highlight savings in A+ content.
- Collect and showcase reviews and lifestyle UGC on hero products.
- Add comparison charts or grids to listings to nudge toward upgrades.
Week 4 – Optimization
- Run multi-buy discounts on top SKUs and track margin impact.
- Test urgency-based promotions (e.g., coupons, limited-time bundles).
- Adjust ad budgets to scale what’s working and cut underperformers.
By following this structured approach, sellers can quickly validate what strategies move the needle, improve customer experience, and double down on proven winners.
Synthesizing the Path to Higher AOV
Increasing AOV on Amazon isn’t about a single silver bullet—it’s about combining merchandising, content, advertising, and promotions into a cohesive strategy. Premium SKUs, smart bundles, subscription programs, and content-driven upsells all play a role in getting customers to see—and buy—more value in every order. When layered together, these tactics can unlock meaningful growth without relying on more traffic.
At beBOLD Digital, we help brands master AOV growth by building tailored bundling strategies, optimizing PDP content, and running data-driven ad campaigns. If you want to stop guessing and start scaling your Amazon business with confidence, reach out today and we’ll help you unlock the full revenue potential of every single order.
Frequently Asked Questions (FAQ)
Which AOV strategy should I start with if I’m new to Amazon?
Begin with simple tactics like multipacks and tiered discounts. They are easy to implement and can deliver quick results.
Do free-shipping thresholds really work on Amazon?
Yes, but primarily for FBM sellers. By setting the threshold slightly above your current AOV, you encourage buyers to add extra items to qualify for free shipping.
How long does it take to see results from these strategies?
Most sellers start noticing an uplift within 30 days if strategies are applied consistently. Testing and optimization will maximize the impact.
Can beBOLD Digital help implement these tactics?
Absolutely. Our team specializes in bundling, ad optimization, and A+ content strategies designed to increase AOV and scale your Amazon brand effectively.
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