Clock Icon Apr 09, 2022

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8 min read

What Are Amazon Editorial Recommendations?

Amazon Editorial Recommendations can have a powerful effect on your sales and product ranking. Find out why and how to access editorial recommendations.

Amazon Editorial Recommendations for Beauty Brands

What Are Amazon Editorial Recommendations?

Amazon Editorial Recommendations are product recommendations posted on the first page of Amazon search, making them highly valuable to sellers trying to maximize their front-page visibility and sales. The purpose of these recommendations is to enhance the shopping experience and streamline the decision-making process.

Amazon Editorial Recommendations can be found under the following tabs: Most Wished For, Most Gifted, and Top Sellers. These recommendations are displayed in a different format from Amazon's traditional sponsored ads. They appear as a grid on the left side of the screen and do not include pricing or star ratings.

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What do Amazon Editorial Recommendations look like?

I searched Amazon for "best tea tree shampoo" and scrolled down to the 5th row of products to see the Editorial Recommendation.

  1. Row 1: Sponsored Brand Ad
  2. Row 2: 4 Sponsored Product Ads
  3. Row 3: Organic Results
  4. Row 4: Sponsored Brand Video
  5. Row 5: Editorial Recommendation

amazon-editorial-recommendation

What are the Benefits of Amazon Editorial Recommendations to brands?

Amazon Editorial Recommendations have all kinds of benefits:

  • Front Page Visibility

  • Build Brand Awareness & Trust

  • Guarantee Front-Page Product Visibility

  • Boost PPC Efficiencies

  • Improve SEO Performance

  • Increase Conversions

  • Share of Voice

  • Driving New Sales

Amazon Editorial Recommendations allow brands to leverage Amazon's expertise and experience to optimize, enrich, and promote product content. By leveraging the power of machine-learning models built with billions of data points, Amazon Editorial Recommendations enable brands to deliver personalized, on-brand recommendations that help increase engagement and drive sales.

Amazon is the world’s largest product search engine with over 2 billion monthly searches. Your Amazon Editorial Recommendations are featured on Amazon’s most visited pages and products. These include:

1. The Amazon home page

2. Product detail pages

3. Category landing pages

4. Search results pages

5. Amazon’s mobile app

Qualifications for Amazon Editorial Recommendations

Editorial Recommendations is an Amazon marketing service that boosts the visibility of a product for a certain period by featuring it on the Amazon homepage, in promotional emails, and on category pages.

There are many requirements a seller must meet to qualify for Editorial Recommendations. The qualifications are as follows:

  • 100 existing product reviews

  • A product rating of at least 4-stars

  • Sufficient inventory to handle high demand

  • High-performance on some keywords

  • No relation to religion, sex, or drugs

  • No medical claims

Should I pay for an Amazon Editorial Recommendation?

Amazon Editorial Recommendations are a great way to get your product in front of customers, in many cases customers who might not have seen the product otherwise. You might be wondering if it's worth the money to pay for an editorial recommendation.

Let's do some back-of-the-napkin math:

The upfront fee is to get the products into the system. Once in the system, they're in there for as long as your contract is valid, meaning that all new recommendations that you're placed in will come at no cost to you. Additionally, if you happen to not get into a recommendation, there will be no charge.

Here's how it works:

1. The Editorial team compiles a list of product recommendations for customers based on their interests and purchases

2. The Editorial team goes through and tags products into these recommendations (both paid and unpaid)

3. Once these recommendations go live on Amazon, any order that comes from an Editorial Recommendation program will trigger a small fee from your account

The goal of the program is to help move your product from the sales page into the customer's hands while also providing them with other purchasing options that they may appreciate. And if it's done right, the program will help you sell more units

How much does it cost? 

Editorial Recommendation pricing has three pieces – an initial upfront fee, A percentage of directly attributable revenue, and a monthly maintenance fee. The pricing varies on the number of ASINs, with breakpoints at 10, 50, and 100+ products. 

First, The upfront fee is to get the products into the system. Once in the system, they’re in there for as long as your contract is valid, meaning that all new recommendations that you’re placed in will come at no cost to you. Additionally, if you happen to not get into a recommendation, there will be no charge.

The second piece, Once an article is in a recommendation, pricing is based on directly-attributable revenue from the recommendation. So back to what I was saying earlier how in Graph A there was a 41% lift in revenue but only 8% was directly attributable to the article – the percentage taken is only from that 8%. 

The third piece is a small monthly maintenance fee which incentivizes Seller Rocket to maintain your account, get you into new articles, and ensure you’re performing well. 

Takeaway: Editorial Recommendations can be beneficial, but you need to be strategic about it.

Editorial Recommendations are a great way to boost your conversions and get ahead of your competition. If competitors act on Amazon Editorial Recommendations before you, there’s a possibility that you’ll begin losing sales to them on keywords you perform well on. Though there are opportunities to target other keywords, it’s better to stay ahead.

Amazon Beauty is a great way to sell your products and get ahead of your competition. By following the Amazon Editorial Recommendations, you can boost your conversions and sales. Amazon Beauty is a great platform for selling beauty products, and by following the Amazon Editorial Recommendations, you can get ahead of your competition. Thanks to the Amazon Editorial Recommendations, you can stay ahead of your competition and boost your sales.

Editorial Recommendations aren’t an offensive strategy – they’re a defensive one intended to keep you ranking high and push your conversions ahead.

Amazon Editorial Recommendations Conclusion 

Editorial Recommendations are a great way to boost your conversions and get ahead of your competition. If competitors act on Amazon Editorial Recommendations before you, there’s a possibility that you’ll begin losing sales to them on keywords you perform well on.

Though there are opportunities to target other keywords, it’s better to stay ahead. If you want help adding your products to Editorial Recommendations, beBOLD Digital can assist you in getting started.

Our team is experienced in helping clients increase their visibility and drive more sales through Amazon's powerful search engine. Contact us today for a free consultation!

 

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Denny Smolinski

CEO & Founder - Denny’s experience and knowledge of the professional and prestige beauty industry and Amazon allows him and his team to grow beauty brands globally within the Amazon ecosystem. He understands the full scope of brands that are doing business in professional beauty or retail such as Ulta, Sephora, Nordstrom and more. Denny’s stands behind his professionalism and years of reputation in the beauty industry.

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