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Amazon PPC Ads: What is Sponsored Products?

Blog  /  Amazon PPC Ads: What is Sponsored Products?

Amazon PPC Ads Sponsored Products

Are you looking for an effective way to drive product discoverability and sales? Then Amazon Sponsored Product Ads is the answer!

As one of the leading advertising tools today, this type of PPC (pay-per-click) or amazon ads or amazon sponsored ads or products service or ads cost cost less ads cost and have been assisting many businesses to reach their marketing goals. Unlike regular search engine/website clicks, amazon ads or amazon sponsored ads or products ads are specifically designed to help brands display ads for their offers within the world’s largest marketplaces – Amazon.

Armed with vital data gathered from years long research and consumer feedbacks, this same advertising strategy enables sellers not only target potential buyers but also achieves a better ROI than any other marketing strategies out there.

And in this blog post, we will focus on giving more introductions about Amazon and sponsored products ad campaign – what it is and how does it work by drawing from our years' experiences in working with hundreds successful sponsored products campaigns, powered by these PPC ads.

So read on if you want to make use of this great tool to increase your visibility and sales!


Introducing Amazon PPC Sponsored Products

Are you ready to take your Amazon business to the next level? Look no further than Amazon PPC Ads and the incredibly effective Sponsored Products feature. With Sponsored Product, your sponsored products ad, will appear at the top of Amazon' search results page, increasing visibility and ultimately driving sales.

Plus, you'll only pay when a customer clicks on your ad, making it a cost-effective way to promote your products.

Say goodbye to the days sponsored products ads cost of brand ads, of hoping your product will be found among the hundreds of millions others on Amazon, and hello to the benefits of sponsored products ads.

Benefits of Having Amazon Sponsored Products Ads


If you're looking for a way to supercharge your business's visibility, sponsored products ads might just be the answer. Not only do they put your products front and center on search and category pages, but they also allow you to target specific keywords and audiences headline search ads, maximizing the chances of someone clicking through to your product listing.

And the benefits don't stop there! By managing your PPC campaigns effectively, you can increase your conversion rates, boost your sales, and ultimately drive more revenue to your business as much operating profit.

So if you want to take your marketing efforts to the next level, consider incorporating a sponsored products campaign into your advertising strategy today!

How do Sponsored Products ads work?

Sponsored Products advertising is in a PPC format meaning you are competing with a competitor for the potential customer. It is up to google ads and to the advertisers if google ads they decide the amount ad type of ad group of ads they will pay.

How do Sponsors Products ads work? Using sponsored products ads or ads on a web site that offers product description competitive price information, you will get more traffic for your website through a search engine or by clicking the link in your ad products on website.

Where do Amazon Sponsored Products ads appear?

Amazon sponsored product advertising is displayed top-up and below the search results pages, in the organic results on amazon product detail page and on amazon product detail pages and on product detail page and in the carousel on the product details pages.

Why are Sponsored Product Ads essential for brand marketing?

Sponsor product adverts increase your marketing visibility, increase conversions, and protect your company's image. Amazon's survey found that 68% of shoppers have purchased from Amazon's window shop.

The use of Amazon for brand identification is growing. The Amazon Web Services platform provides a new tool for advertising a product targeted to new consumers. Product targeting makes it easier for shoppers when searching for details on product detail pages or filtering results in search results.

How to Set Up a Sponsored Product Ads Using Amazon PPC Ads

Are you ready to take your Amazon sales to the next level? It's time to try sponsored products using Amazon PPC ads! No, it's not as complicated as it sounds - trust us.

First, select the product you want your ad group and manual targeting campaign to promote and choose the relevant keywords, that your ad groups target audience is most likely to search for. Then, set a daily budget for your ad group and manual campaign, and determine your bidding strategy for manual campaign and targeting campaign.

Finally, write a catchy headline and a compelling product description, and voila! Your ad is now live and ready for the world to see.

Get ready to see an increase in ad sales volume, and become a master of Amazon PPC video ads, in no time.

What are the Keyword Match Types you can use with Sponsored Products?

The current match types are available for Sponsored Product Ads. They include:

  • Broad Match - Your keyword is eligible to appear with variations of your keywords or synonyms.

  • Phrase Match -Your keyword must appear in the exact phrase that you specify.

  • Exact Match -Your ad will only show when customers search using the exact keyword phrase.

  • Negative Match -Your ad will not appear when customers search using the specified keyword.

By using match types, you can optimize your sponsored product ads for higher click-through rates, sales, and conversions.

Amazon PPC Sponsored Products are an amazing way to increase visibility of your products and maximize your sales potential online. With the right strategies and tactics in place you can make sure your ads are reaching the right people, at the right time.

With targeted keywords and compelling descriptions, you can increase your click-through rates and get more customers to purchase from your listing. 

What are Broad Match Keywords on Amazon?

Broad Match Keywords on Amazon are keywords that allow Amazon to show your ad group to customers who are searching for terms related or similar to your ad group or keyword.

It is a great way of increasing the reach and visibility of your ads.

When using Broad Match, you should be aware that there will be some irrelevant searches mixed in with more relevant ones, so you may need to adjust your keyword bids and negative keywords to get the most relevant traffic.

To ensure that your ads are reaching the right people, it is important to review your performance metrics regularly and make sure that you are targeting the proper audiences.

Broad Match Keyword Example

If your keyword is “running shoes”, then Amazon might show your ad to customers searching for “red running shoes”, “cheap running shoes”, or even “athletic shoes”.

By using Broad Match Keywords on Amazon, you can reach a much wider audience than if you were to use exact or phrase match keywords. However, it is important to remember that this type of keyword targeting can sometimes lead to irrelevant searches and lower conversions.

It is recommended that you regularly review your search terms report in order to identify any unexpected or irrelevant top search terms or queries and add them to your negative keyword list accordingly.

This will help you to ensure that your ads are being seen by the right people and maximize the success of your other, your amazon sponsored products strategy, ads and sponsored products campaign and, ads and product campaigns.

What are Phrase Match Keywords on Amazon?

Phrase match keywords are a type of keyword that you can use for Amazon sponsored product campaigns.

When you set up a phrase or keyword match types your ad or campaign manager has, the search queries that will trigger your ads must include the specific phrase that appears in your ad campaign manager or settings, but with additional words before or after it.

Phrase Match Keyword Example

For example - Say you target customers with the relevant search terms “red running shoes” then phrase match ads will appear when customers search for “red running shoes”, but also when they search for something closely related, like "men's red running shoes" or "nike red running shoes".

By using phrase match keywords, you can make sure that your ads are seen by a more relevant audience and increase your chances of success with sponsored product campaigns on Amazon.

At the end of the day, it all comes down to understanding who your target audience is and what words search terms they are likely to use when searching for products.

By using phrase match keywords, you can ensure that your ads are reaching the right people, at the right time and that your message is being communicated clearly.

What are Exact Match Keywords on Amazon?

Exact match keywords are a specific type of keyword that you can use for Amazon sponsored product campaigns.

When you set up an exact match campaign, the only search queries that will trigger your ads are those that contain your targeted keyword phrase exactly as it appears in your campaign settings.

Exact Match Keyword Example

For example, if you target “red running shoes”, then exact keyword match types of ads will only appear when search for “red running shoes”. Any variations such as “running shoes red” or “shoes red running” will not trigger your ad.

This allows you to be more precise with how you target your keywords, giving you better control over who sees your ads and which searches result in the most conversions.

By using exact match keywords, you can make sure that your ads are seen by the most relevant audience, helping to improve both click-through rates and conversion rates.

What are Negative Match Keywords on Amazon?

Negative keyword match the negative keywords used on Amazon are words or phrases that you specify to prevent your ads from appearing for certain search queries. This can be helpful in reducing unnecessary ad spend and increasing the relevance of the ads shown to your customers.

Negative Keyword Match Example

For example, if you sell boots but not snow boots, then you may want to add “snow” asa negative match keyword in your campaign so that customers searching for “snow boots” won't see your ads.

By utilizing these different types of keywords, you can ensure that your Sponsored Product Ads are only shown to the most relevant people and increase the effectiveness of your Amazon PPC campaigns.

With the right strategies advanced tools in place, you can increase your sales and visibility of own keywords on Amazon. Try out these keyword types today to maximize the success of your own sponsored ads, other sponsored ads, products ads, campaigns and product campaigns.

6 Steps to Optimizing Your Amazon PPC Ads


Now that you've set up your sponsored product ads using Amazon PPC, it's time to take them to the next level! Here are 6 simple steps to optimize your ad campaigns and increase visibility.

  1. Use Negative Keywords - To ensure your ads are seen by the right people, include negative keywords that describe products or services you don't offer. This will help reduce irrelevant traffic and wasted budget.

  2. Analyze Search Terms – By analyzing search terms, you'll be able to identify which ones convert best and adjust your keyword list accordingly.

  3. Set up A/B Testing – By testing different elements of your campaigns, such as ad copy, images, and target audiences, you'll be able to determine which ones perform best and optimize future campaigns more effectively.

  4. Monitor Results – Keep an eye on your campaign performance and make sure that it is aligned with your goal.

  5. Optimize Bidding Strategy – Experiment with different bidding strategies to find the one that works best for you and adjust accordingly.

  6. Monitor Competitors – Track your competitors' PPC campaigns and analyze their strategies to gain an understanding of what is working for them and what isn’t.

By following these simple steps and optimizing your Amazon PPC ads, you'll be able to increase visibility, boost conversions, and ultimately drive sales.

Analyzing Your Ads and Adjusting Strategies as Needed


Advertising is a crucial part of any business strategy, but it's not just about putting out ads and hoping for the best. It's important to regularly analyze your ads to see what is working and what isn't. This doesn't have to be a drag, though.

You can turn it into a fun game of sorts! Try testing different messaging and visuals to see what resonates best with your target audience. Make sure to track and measure your results so you know what adjustments to make.

Remember, advertising is a constantly evolving landscape, so don't be afraid to experiment and switch things up. With a little bit of analysis and creativity, you'll be able to fine-tune your ad strategies and see some serious ROI.

Common Mistakes to Avoid When Setting Up Amazon PPC Ads

Setting up Amazon PPC ads can be an excellent way to boost your sales and increase your brand's exposure among potential customers.

However, it's essential to avoid some of the common mistakes that many sellers make when creating their campaigns.

One of the biggest mistakes is failing to do keyword research or conduct proper keyword research, which can lead to ineffective ad targeting and result in low click-through rates.

Another mistake is not setting clear goals for your campaign or failing to monitor manual campaign and its performance regularly.

Remember, setting up Amazon PPC ads takes time and effort, but avoiding these common mistakes can help you make the most of your ad campaign, and achieve the results you want. So brush up on your ad skills and get ready to soar to success on Amazon!

CPC Across Ad Type and Top Categories

Generally, CPC is paid to customers whose ads you have advertised. It can help determine how competitive your category is. Comparing levels of CPC between ad groups in the three categories in the list shown, there is the strongest competition for health and households and the lowest competition for clothes.

Compare your Amazon sponsored advertisement CPC to the average price in that industry to determine the level a company is aiming for when it is trying out. If you have a CPC above your peers, it means you're overpaid.

If you have a CPC higher than your competitors, it can be difficult to gain impressions, clicks or sales because your bid is competitive.

Amazon Sponsored Products - Frequently Asked Questions

What are Amazon sponsored products?

Amazon sponsored ads and products are ads that appear at the top of Amazon search results and product pages. These ads can help improve your sponsored brand ads visibility among potential customers and increase sales of your sponsored brand ads and products.

What are Amazon PPC sponsored ads?

Amazon PPC sponsored ads are pay-per-click (PPC) advertisements that appear on Amazon. These same ads appear and are targeted based on the particular keywords that you use and can be optimized for the highest return on investment (ROI).

Is it better to buy sponsored products on Amazon?

Whether it's better to buy sponsored products on Amazon or not depends on your individual goals. If you want to increase visibility and reach a wider audience, then buying sponsored products can be beneficial.

How do you know if the product in Amazon is sponsored?

You can determine if a product on Amazon is sponsored by looking for the "Sponsored" tag next to a listing. Additionally, sponsored products will typically appear at the top of search results and product pages.

Conclusion: Amazon Sponsored Products

As you can see, Amazon PPC+ ads appear to have many components and are a great way to increase visibility for any Amazon seller.

Sponsored product is one of the most popular options because it helps boost rankings and get your products in front of potential customers faster than other avenues.

With PPC ads, there are plenty of ways to pay for elevated placement while also creating memorable ad campaigns, that speak directly to customers. But as with any type of an all advertising spend strategy, you’ll want to be sure you’re well-versed with the different components before diving in head first.

If you feel like this blog post has given you an idea into what Amazon PPC entails, then don’t hesitate to try it out on your own--or contact an agency specializing in Amazon PPC management for help.

To take initiative and ensure success with your advertisement campaigns, reach out to beBOLD so we can help you turn those goals into reality!


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Do you want more growth?

Hey, we are beBOLD.   We are determined to make your Amazon & Walmart business grow.  Our only question is, will it be yours business?


About Denny Smolinski

He is the CEO and founder of beBOLD Digital - A Full-Service Amazon and Walmart agency that focuses on Sustainable Growth and Profitability for Our Partners (clients).

Denny has been selling on Amazon since 2007 and has had to adapt for every change that Amazon has made along the way.   Amazon and Walmart are an ever changing environment and Denny has his beBOLD team ready to handle any and every challenge.

Is your brand having challenges with growth, profitability, advertising, reporting etc - If yes, please contact us today!

Contact Us Today!

Do you want more growth?

Hey, we are beBOLD.   We are determined to make your Amazon & Walmart business grow.  Our only question is, will it be yours business?

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