Amazon’s Updated BSA Is Now Live
Amazon implemented its updated Business Solutions Agreement, or BSA, on August 24, 2026. The revised agreement tightens Amazon’s rules concerning seller-account transfers and the use of future Amazon revenue in third-party financing arrangements.
The previous BSA already restricted sellers from assigning the agreement without Amazon’s prior written consent. The new language is broader because it addresses the transfer or pledging of individual rights and obligations under the agreement, including a seller’s right to receive sales proceeds from Amazon.
The change makes arrangements structured as transfers of operating rights, seller-account control, or future Amazon payouts more difficult to separate from Amazon’s contractual restrictions simply by using different transaction language.
The Rule Reaches Beyond Traditional Account Sales
Amazon seller-account sales are an obvious area of concern, but the updated BSA may also affect financing and corporate transactions.
Sellers should pay particular attention to:
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Revenue-based financing secured by future Amazon disbursements
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Merchant cash advances connected directly to Amazon payouts
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Factoring arrangements involving Amazon receivables
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Acquisitions that include control of an existing Seller Central account
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Corporate restructurings that change the legal entity or beneficial ownership associated with the account
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Undisclosed changes to the person or business operating the account
Not every business loan automatically violates the BSA. The relevant question is whether the arrangement transfers, assigns, encumbers, or pledges rights arising under the agreement, particularly the seller’s right to receive Amazon revenue.
Sellers should not terminate or restructure financing based on a general description alone. Qualified legal and financial advisers should review the actual agreement and its collateral provisions.
What Sellers Should Review Now
Because the new language is already in effect, affected businesses should move from deadline preparation to active compliance review.
1. Verify Seller Central information
Confirm that the legal entity, beneficial owners, business address, bank account, tax records, and authorized users shown in Seller Central are complete and current.
Material differences between the registered business and the account’s actual operator may trigger verification requests or other account action.
2. Audit financing agreements
Identify loans, advances, and factoring facilities that rely on Amazon receivables, payout accounts, or future disbursements as collateral.
If an agreement may fall within the revised BSA language, consult legal and financial advisers before making changes. Sellers may need to discuss alternative collateral or financing structures with their lenders.
3. Review pending acquisitions and restructurings
Businesses involved in an acquisition, merger, or change of control should not assume that Seller Central credentials or account operating rights can simply move to a new owner.
Open a Seller Central case when appropriate, explain the proposed corporate change, and provide the documentation Amazon requests. Build Amazon’s review and verification process into the transaction timeline before operational control changes.
4. Monitor account and disbursement activity
After any ownership, banking, or financing change, monitor:
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Account Health notifications
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Identity and business-verification requests
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Bank-account changes
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Reserve balances
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Disbursement timing
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Seller Central performance notifications
Unexpected payout delays or verification requests should be investigated promptly. If Amazon takes action against the account, review the specific notice before responding or pursuing Amazon account reinstatement.
beBOLD Digital’s Take
The August 24 implementation should not prompt sellers to make rushed financing or ownership changes without professional guidance. It should prompt a focused review of whether the business operating the account, receiving the funds, and appearing in Amazon’s records are properly aligned.
The immediate priorities are to identify any Amazon-revenue pledge, confirm that Seller Central records reflect the current business, and involve Amazon early when a legitimate ownership or corporate change is planned.
beBOLD Digital can help brands maintain organized, growth-ready marketplace operations through its Amazon account management services. Contact us today for a free quote.
Sources
Amazon Services Business Solutions Agreement
Nova Analytics, “Amazon BSA Bans Account Transfers and Revenue Pledging Aug 24”:
DAM Law Firm, “Amazon BSA Account Transfer Ban August 2026: Act Now”
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