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Ultimate Guide for Premium Beauty Brands Selling on Amazon in EU

Blog  /  Ultimate Guide for Premium Beauty Brands Selling on Amazon in EU

Premium Beauty Brands Selling on Amazon in Europe

Are you a beauty brand looking to expand your presence and reach new customers on Amazon in the EU? With millions of shoppers across Europe, the opportunities for success are huge – but with that comes knowing how to successfully sell.

That’s why we’ve created this comprehensive guide for beauty brands selling on Amazon in the EU! Here, you’ll find everything from best practices for creating successful listings to tips for getting traffic and increasing sales.

Let us take some of the guesswork out of the process so that you can make more money from your business and finally get out there into European markets (and beyond).

Amazon Premium Beauty Logo

For a Premium or Professional Beauty brand looking to expand or gain control of their brand in the UK or Europe - there are a number factors to explore.

  1. Does your brand have pricing issues in the UK or EU?
  2. For Amazon product listings: are the product title, description, images, A+ content and etc within the brand specs?
  3. Are you currently using a distributor that may or may not have a contract?
  4. Do those contracts allow distributors to sell on Amazon and/or online?
  5. Why not control your own brand in the EU?

As a Premium or Professional Beauty brand who is looking for answers to the above questions - you need to schedule a strategy call with beBOLD. As a Global Amazon Agency - we have the answers to these questions right now.

Each business and situation is unique so beBOLD uses our 30+ years of experience in global beauty product distribution along with insights obtained from working with our 50+ managed Amazon beauty brands to help provide a global Amazon strategy for your beauty brand.  beBOLD is the go to full service Amazon agency for beauty brands (in our humble opinion).

Reasons Why Beauty Brands Should Consider Selling on Amazon in the EU

1. Reach Millions of European Customers: Amazon is the most popular ecommerce platform in Europe, with over 150 million shoppers across the continent. By selling on Amazon, you can quickly and easily reach a large market of potential customers that you may not have been able to get to otherwise.

2. Global Review System: A good thing about selling on Amazon EU is that you’ll be able to leverage the global review and rating system. When you expand internationally, you don’t have to start building trust from scratch.

Instead, you can leverage your product reviews and they will appear in the EU account when you list your products with the same UPC and EAN.

Reviews are the lifeline of your Amazon FBA business. Global reviews and ratings help boost trust and conversions in new markets.


3. Increase Brand Awareness & Visibility: Selling on Amazon gives you more visibility in the market, which can help to increase brand awareness. Additionally, Amazon’s algorithms are tailored towards helping customers find the products that they are looking for – so if you have a great product and great customer service, your products will get seen by more people.

4. Create Professional Listings: One of the biggest advantages of selling on Amazon is that you can create professional, detailed listings for your products. This makes it easier for customers to find your products and gives them a better idea of what they’re getting before they buy.

5. Generate More Revenue: As we mentioned earlier, millions of European shoppers are already buying on Amazon. By expanding into the EU, you can capitalize on this and generate more revenue for your business.

6. Take Advantage of Advertising Opportunities: Amazon's advertising platform, you can easily reach thousands of potential customers with just a few clicks. This is an especially great option if you have a budget to work with and want to get more eyes on your products.

7. Amazon Brand Store: is a customizable, dedicated page on Amazon that allows brands to showcase their products and brand story in a visually appealing way. It provides a unique shopping experience for customers and can help drive brand awareness, customer loyalty, and sales.

Selling on Amazon in the EU can be a great way for beauty brands to reach new customers, increase their visibility, and generate more revenue. By taking advantage of Amazon’s features and marketing opportunities, you can create professional listings that will help you stand out from the competition.


What Are the Benefits of Selling on Amazon EU?

Selling on Amazon EU brings a range of benefits for online businesses. First it provides access to an extensive customer base that spans across multiple countries, giving sellers the opportunity to reach wider audiences.

With Amazon's trusted brand recognition, businesses can also build their own brand by association. There's also the added advantage of Amazon's fulfillment center, which takes care of everything from packing to shipping, allowing businesses to focus on creating high-quality products.

Another benefit is the convenience of Amazon's customer service, which handles returns, complaints, and inquiries, so sellers can rest easy knowing that their customers are being taken care of.

Overall, selling on Amazon EU is a smart move for beauty brands looking to expand their reach and increase their profits.

What You Need to Know About Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is a game-changing service for sellers looking to boost their business on the world’s largest e-commerce platform. In short, FBA enables you to store your products in Amazon’s fulfillment centers, so you don't have to worry about packaging, shipping, or handling returns.

The program is particularly useful for sellers who don't have the physical resources or logistical capabilities to ship orders themselves. FBA also offers key benefits like Amazon Prime eligibility for your products, improved search rankings, and access to Amazon’s customer service team.

If you are a seller, it's definitely worthwhile to explore the program's many advantages and get started with Fulfillment by Amazon today.

Tips for Writing Product Descriptions That Sell

Do you have an online store but struggle with writing captivating product descriptions? Fear not, because I’ve got some tips that will help you sell your products like hotcakes! First things first, make sure your descriptions are informative and tell customers everything they need to know about the product.

But don't stop there - make it fun and interesting to read! Use descriptive language that paints a vivid picture in the reader's mind. Showcase the benefits and features of the product, and don't be afraid to get creative.

And lastly, don't forget the call to action, urging your customers to make the purchase. With these tips, writing product descriptions that sell will be a breeze!

How to Use Amazon Ads Effectively

Are you ready to take your Amazon business to the next level? Look no further than Amazon ads! With the right strategy, Amazon ads can help you reach your target audience and increase your sales.

First, you need to choose the right campaign type - are you looking to drive traffic to your page, increase sales, or improve brand awareness? Once you've decided on your goal, it's time to choose your audience, keywords, and budget.

Don't forget to create eye-catching ad images and compelling copy that will grab potential customers' attention. And finally, track your performance and adjust your strategy as needed. With a little bit of creativity and a lot of persistence, you'll be an Amazon ad expert in no time!

Strategies for Retaining Customers and Growing Your Brand Reputation


In today's competitive business world, retaining customers while expanding your brand reputation is vital for the longevity of a company. While acquiring new customers is important, it costs five times more than retaining existing ones. Therefore, developing strategies that cater to the needs and preferences of your customers is crucial.

The first step to retaining customers and developing brand loyalty is by providing excellent customer service throughout every touchpoint. Another essential strategy is to listen to customer feedback and reviews, acknowledging their concerns and addressing them in a timely manner. By doing so, you not only retain customers but also attract new ones through positive word-of-mouth marketing.

Finally, continuously innovating and introducing new products or services that align with your customers' changing needs and preferences helps to grow your brand reputation and increases customer loyalty.

Amazon European Premium Beauty - Frequently Asked Questions

What is Amazon Premium Beauty?

Amazon Premium Beauty is a specialized store within Amazon that caters to high-end beauty and personal care products. Brands featured in this store have met Amazon's requirements for product authenticity, customer service, and brand reputation.

What are the benefits of selling in Amazon Premium Beauty?

Selling in Amazon Premium Beauty can help brands increase their visibility and revenue. Amazon Premium Beauty offers a dedicated storefront that attracts high-end customers looking for premium beauty products. Additionally, sellers in Amazon Premium Beauty are often gated, which helps to maintain the exclusivity and value of the products.

How can a brand get approved to sell in Amazon Premium Beauty?

Premium Beauty is an invite only program but beBOLD works with 30+ Premium Beauty Brands.  We can help to see if your brands meet certain requirements set by Amazon to be accepted into the program.  The requirements do change so please reach out to beBOLD. 

What is brand gating and why is it important in Amazon Premium Beauty?

Brand gating is a process where brands are required to authorize specific sellers to sell their products on Amazon. In Amazon Premium Beauty, brand gating helps to maintain the quality and exclusivity of the products sold in the store while also protecting the brand's reputation. This helps to ensure that only authorized sellers are able to sell products from a specific brand, which reduces the risk of counterfeit products being sold and ultimately hurting the brand’s reputation.

Conclusion: Beauty Brand Expansion on Amazon in the EU

Selling beauty products on Amazon EU can open up so many possibilities and provide great benefits to brands.

Whether you’re an established brand or just starting out, all of the steps mentioned in this article can help ensure that you have the proper strategy in place when it comes to launching a successful product or hashtag campaign.

Utilizing customer reviews, running a discount promotion, and optimizing your product titles and descriptions are all important elements for achieving success on Amazon EU.

With the right strategy, selling beauty products on Amazon EU can be both profitable and rewarding.

With beBOLD here to guide you through every step of the process, achieving success in the ever-changing EU marketplace is easier than ever before.


Schedule a Strategy Call Today!


Do you want more growth?

Hey, we are beBOLD.   We are determined to make your Amazon & Walmart business grow.  Our only question is, will it be yours business?


About Denny Smolinski

He is the CEO and founder of beBOLD Digital - A Full-Service Amazon and Walmart agency that focuses on Sustainable Growth and Profitability for Our Partners (clients).

Denny has been selling on Amazon since 2007 and has had to adapt for every change that Amazon has made along the way.   Amazon and Walmart are an ever changing environment and Denny has his beBOLD team ready to handle any and every challenge.

Is your brand having challenges with growth, profitability, advertising, reporting etc - If yes, please contact us today!

Contact Us Today!

Do you want more growth?

Hey, we are beBOLD.   We are determined to make your Amazon & Walmart business grow.  Our only question is, will it be yours business?

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