Clock Icon Aug 08, 2022

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5 min read

New Amazon Premium A+ Content Promotion at No Cost

Break down what you need to know about the new Amazon Premium A+ content promotion. Help your brand get in front of more customers and increase sales!

Amazon Premium A+ Content

Brands: New Amazon Premium A+ Content Promotion at No Cost

Looking for free $250,000 and Free Premium A+ content on Amazon? Now there's a new, free way to do just that. Amazon is now offering Premium A+ content promotion for brands on their platform. This means that you can now get your brand in front of tens of millions of potential customers, and increase your visibility and sales. In this blog post, we'll tell you all about it!

Amazon was charging $250,000 for Premium A+ content to brands before - beBOLD highly, highly suggests you add Premium A+ to your pages!

Note from Amazon: If we announce a fee for Premium A+ content we will invite you to opt in.

[Video] Creating Quality Product Detail Pages: A+ Premium Content

 

Having quality product detail pages can make for a richer shopping experience, better customer engagement and increased sales. A+ Content allows Brands to share their unique Brand Story and deep dive on product features, using beautiful, immersive assets.

Amazon  is announcing the launch of Premium A+ Content, with new interactive hotspot, image carousel, enhanced comparative table and video modules, which can increase sales by up to 20%. In addition, learn three key principals to creating quality A+ Content.

You will leave this session knowing how to get access to Premium A+ and what quality A+ Content looks like.

How do I qualify for Premium A+ Content?

If you have published A+ brand story across your ASIN catalog and have had at least 15 A+ content projects approved in the past 12 months, for each Amazon store, you are eligible for Premium A+ content.

Access for Premium A+ is granted at the end of each month. If you meet the criteria, you will see a banner in the A+ content manager for access.

For more information on A+ content, Premium A+, and to find out if you are eligible, go to Get started with A+ content.

How do I get Premium A+ Content?

Sellers who have registered as a Brand Owner with Amazon Brand Registry are now eligible for Premium A+ content at no cost for an extended promotional period.

Premium A+ content offers new and larger module types in the product description section on the product detail page such as video, image carousels, and interactive hotspots. Implementing Premium A+ content can increase your sales by 20%.

During the promotional period, you can publish Premium A+ content for all registered ASINs using A+ content manager.

If you have published A+ brand story across your ASIN catalog and have had at least 15 A+ content projects approved in the past 12 months, for each Amazon storefront, you are eligible for Premium A+ content.

Access for Premium A+ is granted at the end of each month. If you meet the criteria, you will see a banner in the A+ content manager for access.

For more information on A+ content, Premium A+, and to find out if you are eligible, go to Get started with A+ content.

What is Amazon A+ content?

Amazon's A+ Content allows retailers to provide advanced details for product features – this includes adding a detailed list, graphs, videos, high-resolution photographs, custom text, etc. This feature is designed for sellers aiming for increased conversion rates and sales.

If your company is already using Amazon's EBC program for a while, you may want to learn how to use Amazon Enhanced Marketing Content for the first time. While the name was simplified for sellers and vendors alike, its concept remained the same.

Benefits of Amazon A+ Content

Amazon selling businesses requires a competitive advantage. Here, content plays an extremely important role. This content was developed for high-quality and high-converting products to improve your business sales. This allows you to convince people that you have an excellent product.

It allows buyers a unique chance to differentiate products from competitors through similar variations. Before this period sellers encountered major challenges in differentiation due to limited Amazon guidelines. Before this year sellers encountered huge difficulty in differentiation, due in part largely to the limitations in the Amazon guidelines.

A+ Content for Beauty Brands

Colors are essential in cosmetics. Notice how Amazon A+ Content showcases every color of nail. The company also has an information section for Frequently Asked Questions on the detail pages. Do I want hair growth products for my hair? Take glamour photographs of women with beautiful locks. Its light and bright colors make it look attractive to the eyes. Are people looking for more information about their products? Include high-resolution images and show their major component.

See an example of what Essie did with their Premium A+ Content

Premium A+ content for Beauty

Examples of  Amazon A+ Page Template:

Premium A+ Content allows you to add:

  • Video
  • Image carousels
  • Interactive hotspots

to your product pages. This is a great way to showcase your products in action and give customers a more immersive experience.

Here's an example of Bose Premium A+ Content on Amazon using Interactive Hotspots:

Premium A plus interactive hotspots

Is Amazon Enhanced Brand Content Indexed?

In contrast to the description of products, A+ Content has never been indexed by Amazon. Searches for keywords were unable to display, despite adding the option text/image in the menu. However, text and images A+ are still indexed from Google. This can help your company be found on SERPs. It can also increase your rankings by indirectly boosting conversions. Improved conversion rate leads to increased sales, leading to higher ranking.

Premium A+ Content - Frequently Asked Questions

What are Amazon A+ pages?

Amazon A+ pages are pages on Amazon.com that provide enhanced product descriptions for products enrolled in the Amazon Brand Registry program.

How much does Amazon A+ content cost?

There is no cost to create or publish Amazon A+ content. If you are a brand owner enrolled in the Amazon Brand Registry program, you can create and publish Amazon A+ content using the A+ Content Manager tool.

Is A+ content on Amazon free?

Yes, A+ content is free for brands enrolled in the Amazon Brand Registry program. You can create and publish Amazon A+ content using the A+ Content Manager tool.

What are the benefits of Amazon Premium A+ content?

Premium A+ content allows you to showcase your brand story on your product detail pages with enhanced visuals and more engaging content. Premium A+ content can help you stand out from the competition, improve your conversion rates, and increase your sales.

How do I get started with Premium Amazon A+ content?

You can create Premium A+ content using the A+ Content Manager tool. To get started, sign in to your Amazon Brand Registry account and select the "A+ Content Manager" tab. From there, you can create a new A+ Module or edit an existing one.

How do I qualify for Premium A+ Content?

If you have published A+ brand story across your ASIN catalog and have had at least 15 A+ content projects approved in the past 12 months, for each Amazon store, you are eligible for Premium A+ content.  Access for Premium A+ is granted at the end of each month. If you meet the criteria, you will see a banner in the A+ content manager for access.

Premium A+ Content Conclusion

If you are an Amazon merchant looking for a way to boost your product sales, look no further than the new Premium A+ Content promotion. This program offers free upgraded content placement on Amazon.com in exchange for increased product visibility and higher conversion rates.

Are you looking for Amazon A+ content services?  Our team can help you design and submit your Premium A+ Content application so that you can take advantage of this valuable marketing opportunity. Contact us today to learn more!

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Denny Smolinski

CEO & Founder - Denny’s experience and knowledge of the professional and prestige beauty industry and Amazon allows him and his team to grow beauty brands globally within the Amazon ecosystem. He understands the full scope of brands that are doing business in professional beauty or retail such as Ulta, Sephora, Nordstrom and more. Denny’s stands behind his professionalism and years of reputation in the beauty industry.

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